“Apple on Monday changed the terms of its iOS developer agreement to allow outside, independent advertising agencies to collect data with user consent, but the change also has a provision that appears to exclude Google’s AdMob,” Sam Oliver reports for AppleInsider.
“In April, Apple updated the terms of its mobile operating system developer agreement, restricting outside advertising agencies from collecting information about users. Last week at the D8 conference, Chief Executive Steve Jobs said the changes were made to protect user privacy, and were not anticompetitive,” Oliver reports. “On Monday, Apple officially changed its stance and modified the terms of its developer agreement. The new section 3.3.9 reads that applications ‘may not collect, use, or disclose to any third party, user or device data without prior user consent,’ and gives a list of conditions under which the sharing of data is allowed. Agencies will now be allowed to collect user data, but only after receiving their consent.”
“As noted by Peter Kafka at MediaMemo, the modified section 3.3.9 says that information can only be provided to ‘an independent advertising service provider whose primary business is serving mobile ads. For example,’ it continues, ‘an advertising service or provider owned or affiliated with a developer or distributor of mobile devices, mobile operating systems of development environments other than Apple would not qualify as independent,'” Oliver reports. “The largest mobile advertising firm, AdMob, was recently acquired by Google. Google is also the maker of the Android mobile operating system, which would seem to suggest that AdMob is qualified as a ‘developer or distributor’ of mobile operating systems.”
Full article here.
MacDailyNews Take: “Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.” – MacDailyNews Take, March 09, 2010