D8: Full, uncut interview with Apple CEO Steve Jobs (with video)

Peter Kafka reports for AllThingsD, “Here’s the entirety of Apple CEO Steve Jobs’ D8 interview with Kara Swisher and Walt Mossberg. The wide-ranging chat runs for more than 90 minutes, and covers everything from Jobs’ fraying relationship with Google to his stance on Adobe’s Flash, to his lack of interest in the TV market. And, of course, a lot of iPad talk.”

Direct link to video via AllThingsD (iPhone OS-compatible) here.

MacDailyNews Note: The video above is embedded from AllThingsD. Unfortunately, their embed code currently offers only Adobe’s proprietary Flash video. However, the videos on their site are iPhone OS-compatible, so please use the direct link we’ve provided above.


  1. If you listen CAREFULLY to what SJ says, you will discover what is it that defines the difference between a great CEO and a good, or average one.

    Example: in one segment, where they talk about Google’s competition, Steve is talking about current smartphone market share. Here’s the quote:

    Steve: “Well, right now, if you look at the smartphone market share… the way people define ‘smartphone’ is a little funny… but Nokia is still number one”
    (Walt: “yeah, but…”
    Steve:…”I know”
    Walt: “Let’s not talk about that; let’s talk about, say, super-smartphones”
    Steve: “Yeah; again, everybody does this differently); RIM is number two, we’re number three, Google’s number four and ‘others’ – number five. So, that’s where it is right now.”
    Walt: “Where’s Microsoft?”
    Steve (with a most genuinely serious face): “They’re in ‘other'” (pause; chuckles in the audience; Steve’s still completely serious)
    Walt: “At the moment”,
    Steve: “At the moment.
    Walt:”Ok, alright…”
    Steve:”Things can change.”
    Walt: “They’re doing a…”
    Kara: “But you consider a…”
    Steve: “We were zero in a … three years ago. OK. So, things can change…”.

    That moment, right there; any other CEO would have dismissed any possible competition from MS in this situation, or derided it (“Five hundred dollars!!!??? Fully subsidised!!!???” – Steve Ballmer). However, Jobs did NOT take Walt’s bait (“Where’s Microsoft?”), stayed serious and compared MS to Apple (Things can change. We were zero three years ago. Things can change), implying that just like things changed for Apple, they can change for MS (if Apple drops the ball, or MS innovates). And I have no doubt, he WAS serious about it (regardless of how improbable that scenario is.

    I would recommend everyone carefully watching and studying this interview. It reveals the true value of a great CEO. And it explains why Apple’s market value is now second in the US only to Exxon-Mobile.

  2. Great CEO? Yeah right…

    In fact, he’s so great that AT&T;and Apple blindsided us with the new iPad/iPhone data plans the day after this… and only about a month or so after the iPad shipped to customers.

    Plenty of people have filed complaints with the FTC and BBB. Join us:

    Federal Trade Commission

    Better Business Bureau

    Contact your local Congressman:

    Contact your State Attorney General:

    Here’s the company info to make this real easy… It only takes a few minutes:

    1 Infinite Loop
    Cupertino, CA 95014

    AT&T;175 East Houston Street
    Dallas, TX 78205-2255

    I believe that the key points are:
    – Apple touted and advertised the “no contract” get it when you need it and stop it when you need it $29.99 data plan as a major inducement to buy the iPad 3g, at a $130 premium to the Wi-Fi only version.
    – Apple described it as a “breakthrough deal” with AT&T;, leading consumers to believe that Apple had locked in the terms and price.
    – A key, heavily advertised, feature was the ability to jump between plans or have no 3G plan as dictated by needs and budget.
    – The “grandfathering” announced by AT&T;forces customers to either keep an unlimited plan continuously active in order to not lose it.
    – The change in the plans has significant impact on the value of the device and the manner in which it can be used.
    – We want AT&T;and Apple to honor the advertised deal, not give us money, a coupon, a refund, free service for a month, etc. (That’s what I want, anyway.)

    If you’re one of the people cheering because your bill got cut by $5 per month, don’t bother with replying to this. This is a legal issue related to FTC rules and regulations on false and deceptive advertising, not whether you like the new plans better because you don’t happen to move more than 2GB per month.

  3. Several links have been provided, however, some see the Lego block surrounded in a field of white and go stupid.

    If you’d really love to see the video, engage your brain!

  4. So the the issue is, AT&T (and by extension, Apple) announced the no-commitment $30 unlimited plans where you go in and out.

    Let’s imagine the scenario. You go into that unlimited plan. You keep it for 6 months. You go out of it for 7 months (relocating temporarily to, say, Frankfurt, Germany). You return after seven months (it has been over a year since you bought the iPad, and over 15 months since they announced the plan). You go again for 3 months. You go out and relocate to Basra for, say, 18 months. You come back. You expect to go back on it again. How many months/years/decades is AT&T supposed to keep that plan available to you? Three years later, do you honestly expect to have the same plan available? Most would answer, well, you can’t reasonably expect that AT&T continue to make it available.

    So, how many months/years IS reasonable period? Where in any of that advertising was it implied that this would be available INDEFINITELY? Or even longer than 6 months (or 3 months, for that matter)? I can see how some people would certainly gladly interpret the advertising to mean indefinite, but that’s truckload of wishful thinking. That doesn’t form a foundation of a legal case, although in America, you’re free to sue anyone for anything…

    If you are not happy with the new AT&T plans, simply get a T-Mobile SIM card and use them. iPad is unlocked and not tied to any carrier/plan.

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