“Magazine publishers are jumping on the Apple iPad app bandwagon in droves, and arguably for good reason. It’s a sleek, nifty device that not only has captured the attention and imagination (and dollars) of consumers but also is a vibrant new platform for distributing content,” Jason Fell blogs for Forbes.
“At Time Inc.—which already has launched apps for Time and Entertainment Weekly—the vibe among upper management is of sheer enthusiasm,” Fell reports. “By upper management, I’m referring specifically to CEO Ann Moore.”
Fell reports, “During parent company Time Warner’s “Investor Day” last week, Moore updated attendees on the division’s recent performance (it reported an operating income of $50 million during the first quarter 2010, versus a loss of $32 million during the same period last year) and gushed about providing paid content through mobile and portable devices. In addition to the Time and Entertainment Weekly apps, Moore said the company is readying several more from its other magazine brands, including a People app and food, beauty and cleaning apps for Real Simple.”
Full article, featuring soundbites from Moore’s presentation and the Q+A session that followed, here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]