Wired Magazine’s iPad edition goes live for $4.99 per issue

invisibleSHIELD case for iPadChris Anderson, Wired Magazine’s Editor in Chief reports:

The irony that Wired, a magazine founded to chronicle the digital revolution, has traditionally come to you each month on the smooshed atoms of dead trees is not lost on us. Let’s just say the medium is not always the message.

Except that now it is. I’m delighted to announce that Wired’s first digital edition is now available for the iPad (US$4.99 per issue) and soon for nearly all other tablets. We have always made our stories accessible online at Wired.com, but as successful as the site is, it is not a magazine.

The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3.

To deliver this rich reading environment, we’re using new digital publishing technology developed by Adobe. The yearlong effort, spearheaded by Wired creative director Scott Dadich, will allow us to simultaneously create both the print magazine and the enhanced digital version with the same set of authoring and design tools.

The arrival of the tablet represents a grand experiment in the future of media. Over the next few months, we’ll integrate social media and offer a variety of versions and ways to subscribe in digital form. We’ll learn through experimentation, and we will watch closely as our readers teach us how they want to use tablets.

There is no finish line. <Wired magazine will be digital from now on, designed from the start as a compelling interactive experience, in parallel with our print edition. Wired is finally, well, wired.

Source: Wired Magazine

MacDailyNews Take: $4.99 per issue is simply too much, but it is nice to see that even though Wired made the absolutely wrong choice of publishing partners (Adobe), they still figured out a way to eventually produce approved App Store content. Mr. Anderson: Please let us know how well you sell on iPad for $4.99 per issue and, especially, on those “nearly all other tablets” of which you speak. (smirk)


  1. I can’t imagine how any online magazine can expect people to pay $5 per issue. Completely ridiculous! I hope MDN will keep us updated how well Wired, Time, etc sell at these prices.

  2. I travel once or twice a month and often buy magazines at the airport. I usually pay anywhere from $4-7 per issue when I purchase this way. For occasional reading, I have absolutely zero problem with them charging $4.99 per issue. If you want it free, go to Safari and like they said, you won’t get as “rich” of an experience. For everyone who thinks this is too much… great, don’t buy.

    However… if you want to get long term readers, then you MUST offer a subscription package, with a lower price per issue. I haven’t checked out their digital edition yet, but if it has advertisements (like the print edition), then you will absolutely need to get readership numbers up in order to sell ads. Subscriptions at a cheaper rate will be the only way to do this.

  3. Pricing: Not unlike the recording and film industries, which have had inflated prices for ages, the publishing industry is aiming HIGH in price in the hopes that people will accept and pay it.

    Meanwhile, I get full color e- editions of Smart Computing and MacWorld for about $18 per year. That’s $1.50 per issue.

    So no Wired, $5.00 per issue is NOT going to fly. Nice try.

  4. The news industry is in quite a pickle, and no one appears to be forward-thinking. They need someone with a Jobs-esque ability to skate to where the puck will be.

    The news people keep trying to monetize as if digital = physical news. It never will. I will admit that I am making huge assumptions about what iPad Wired news will look like. But unless it can electronically serve me a physical martini (then I would pay more, oh yea!), $5 is about $4 too much per month.

    However, if Wired is really saying that it costs on average $5 per issue to produce an issue with no advertisements, and the cost reflects salaries of reporters, editors, some fixed overhead like rent, and then designers (do not make me pay for physical printing services, you dinosaur), plus a profit, then maybe, just maybe other things are overpriced in your business, Wired.

    With more information about Wired costs, I cannot begin to fathom that $5/month is a decent price. The market will tell me, thank you invisible hand (no dirty jokes please).

  5. “We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress.”

    Well finally! I can die in piece now…

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