“Apple stepped up to the plate Wednesday, responding to a 7 On Your Side report about a woman who tried to buy an iPad using her carefully saved up money, only to be told she could not pay with cash,” Michael Finney reports for KGO-TV out of San Francisco (ABC 7 News). “The story caused outcry all across the country and Wednesday Apple not only changed its policy, it provided a happy ending to the story.”
MacDailyNews Take: There’s nothing oh-so inspiring as manufactured outrage; especially when locally televised.
Finney continues, “Remember Diane Campbell? She saved up her money to buy an iPad only to be turned away. The Apple Store said she could not use cash, only a debit or credit card. She said a clerk told her it was to prevent iPads from reaching the black market. Campbell then contacted 7 On Your Side. When we asked Apple what was up, we were pointed to the no-cash policy. There was no explanation. ‘We want to make sure it’s as fair as possible for people to get iPads,’ said Apple Sr. Vice President Ron Johnson.”
MacDailyNews Take: Newsflash! Apple’s no-cash policy is nothing new. It was in effect at least as far back as 2007 with the launch of the original iPhone. We’ve gone through the
“this is the policy, is it legal?, yes it’s legal” routine already – three years ago (please see related articles below).
“Now all of that has changed. ‘About a month ago, we said we’d like you to use a credit card when you buy your iPad, and that was the best way we could think of to make sure that people only bought two per individual,’ said Johnson. ‘And then it came to our attention that Diane [Campbell], through your story, was very interested in buying an iPad with cash, and we made a decision today to change that,'” Finney reports. “Johnson said our story triggered a company-wide policy change.”
“As of today, anyone can pay for an iPad with cash as long as they set up their Apple account at the store. Apple accounts are needed for the iPad anyway, so that is not putting anyone out,” Finney reports. “‘We heard about this, you know… we all would love people like Diane [Campbell] to get an iPad, so I called her up and she was very excited and we’re actually on our way to deliver an iPad to her house,’ said Johnson. That’s right. The folks at Apple wanted to thank Campbell for bringing this issue to their attention, so two employees from Apple visited her home Wednesday and brought her a brand new iPad for free.”
MacDailyNews Note: Disney-owned (ironically, Steve Jobs is Disney’s largest individual shareholder) KGO-TV shortsightedly provides only Flash video. Complain here: )
Direct link to video via KGO-TV here.
Finney reports, “Johnson tells 7 On Your Side that grey market sales were never the issue, as many assumed. He says the policy was instituted to make sure the tablets were fairly distributed during a time of high demand.”
Full article here.
MacDailyNews Take: Bottom line: Good PR and yet another win for Apple. We’ll leave it at that; foregoing comments about general stupidity, the state of local TV news, the insidious pervasiveness of the victim mentality, hyperbole, central casting, proportion, extortion, etc.
MacDailyNews Note: Apple’s U.S. Retail Store Purchase Policies that were in effect at the time Campbell attempted to buy her iPad with cash explicitly stated: “Apple Gift Cards are not redeemable for cash (except as required by law); cannot be applied as payment to any account; and cannot be used to purchase additional Apple Gift Cards, mobile phone contracts, iPads or service plans; and cannot be used for purchases for shipment outside the United States or for any other products or services as determined by Apple and Issuer in their sole discretion… In addition to all Purchase Policies stated above, the following additional policies apply to iPad sales: iPad purchases are limited to 2 per customer and must be purchased with a Credit Card or Debit Card only.”