160% increase in Apple iPad-friendly H.264 video online since January

invisibleSHIELD case for iPad“The increasing criticism of Flash as a vehicle for online video delivery (as well as Apple’s dislike of Flash) appears to be driving the adoption of H.264 video,” Chris Foresman reports for Ars Technica.

“A recent study by video search site MeFeedia reveals a 160 percent increase in the proportion of video encoded in the iPad-friendly format since January of this year,” Foresman reports. “MeFeedia’s indexing data was compiled from over 30,000 sources of online video, including Hulu, CBS, ABC, CNN, MTV, YouTube, and others. According to its data for the month of May, 26 percent of all video in its index was in H.264 format. That’s up from just 10 percent in January—the month that Apple announced the iPad.”

Foresman reports, “The increasing trend toward H.264 has been corroborated by data released earlier this month by video encoding service Encoding.com. Two-thirds of the video encoded by the service in the first quarter of 2010 was in H.264 format, more than double the percentage encoded as H.264 a year ago.”

Full article here.

MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

[Thanks to MacDailyNews Reader “jax44” for the heads up.]


  1. I have also noticed an increase in those I deal with, once total flash or nothing, starting to question the problems with flash now. Some have even checked there sites to see if it will work on the iPad. Even Android users arenas king a lot about the iPad.

    The dust has started a lot of questions. Most are not boding well for flash.

  2. @Raymond
    “But we shouldn’t expect Adobe to accept defeat gracefully”

    Certainly… But what thy can do about it?
    Except getting more and more ridiculous everyday?

  3. Flashers again like to perpetuate the
    lie, that flash is 99% of the web, or that not accessing flash means you are not seeing the whole web, which is to say if you do not read every advert in a newspaper or magazine, or if you skip the commercials on TV, then you are not getting the entire magazine
    or TV experience.

    Let’s not even consider that most of the web content are not composed in flash, so that you are only missing a quarter of a quarter content that is garbage anyway, I for one am glad I don’t always get the “full” TV experience.

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