“The increasing criticism of Flash as a vehicle for online video delivery (as well as Apple’s dislike of Flash) appears to be driving the adoption of H.264 video,” Chris Foresman reports for Ars Technica.
“A recent study by video search site MeFeedia reveals a 160 percent increase in the proportion of video encoded in the iPad-friendly format since January of this year,” Foresman reports. “MeFeedia’s indexing data was compiled from over 30,000 sources of online video, including Hulu, CBS, ABC, CNN, MTV, YouTube, and others. According to its data for the month of May, 26 percent of all video in its index was in H.264 format. That’s up from just 10 percent in January—the month that Apple announced the iPad.”
Foresman reports, “The increasing trend toward H.264 has been corroborated by data released earlier this month by video encoding service Encoding.com. Two-thirds of the video encoded by the service in the first quarter of 2010 was in H.264 format, more than double the percentage encoded as H.264 a year ago.”
Full article here.
MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
[Thanks to MacDailyNews Reader “jax44” for the heads up.]