Mossberg: Flash is proprietary to Adobe, not open; developing for multiple platforms is nothing new

Below, Alan Murray and Walt Mossberg discuss lazy ingrate Adobe’s disingenuous ad campaign which quixotically attempts to paint their proprietary Flash retail product as “open” and Apple’s insistence on actual open standards such as HTML5, CSS and JavaScript as “closed.”

Direct link to video via MarketWatch here.

MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting 35+ million iPod touch users or 1+ million brand new iPad users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.

Try Pixelmator's free 30-day trial today!


  1. I’m glad someone is finally trying to put the word ‘proprietary’ into its rightful context and definition. People throw that term around too loosely, and mostly in an incorrect fashion.

    Walt’s right, Flash is most definitely proprietary as is Windows as is OSX as is almost everything.

  2. Bad modern journalism 101: have guests make interesting points, establish basics of the story, and then before anyone can actually explain anything of importance, cut to meaningless bullshit that isn’t even interesting enough for a byline in an ad.

    Balance is not journalism. Not evertything has two sides. Some only have one (science vs uninformed opinion) and others have multiple POVs ( Apple vs Adobe). No one watching that video learned anything if they didn’t already know the story. No one really explained how disengenuous it is for a closed, proprietary near web monopoly company to call themselves “open”, or even what any of those terms mean.

  3. Adobe would have to completely open-source Flash for them to have any chance of being taken seriously by their target audience.

    Of course, if they did that, then their huge acquisition of Macromedia will have been for naught, as they wouldn’t be able to overcharge for the Flash tools they sell.

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