No, Apple has not abandoned the Mac

Apple Online StoreSean P. Aune writes for TechnoBuffalo, “Mac OS X 10.6 Snow Leopard was released on Aug. 28, 2009, and while that really isn’t all that long ago, have you noticed we haven’t heard anything about the potential next version yet?”

MacDailyNews Take: No, we hadn’t noticed. Because we know that Apple quite some time ago said they would be slowing down the pace of Mac OS X updates. And, Aune, is correct: Aug. 28., 2009 really isn’t all that long ago. The days of annual Mac OS X updates ended on October 24, 2003 with the release of Mac OS X 10.3 Panther. Strike one for Aune.

Aune continues, “While I certainly don’t feel that Apple is about to kill off the Macs anytime soon, it does feel like the company is lessening the importance of the product line inside of its corporate structure, and amongst the developers. In case you hadn’t noticed, when the last update to the MacBook Pros happened, there were some major changes made to the product line. Normally this would have involved Steve Jobs having one of his keynote talks where he gathers the press on short notice, but this last time around it just all happened on the Apple Store website without any fanfare.”

MacDailyNews Take: That statement is incorrect. Apple normally releases Mac feature bumps via press release, not with special events hosted by Steve Jobs. Only when totally new models (for example, the aluminum unibody models) debut, does Apple sometimes have a special media event. So, Aune’s now got two strikes.

Aune continues, “All of this is speculation on my part, but when you start adding up the various pieces, it does point to something.”

MacDailyNews Take: Strike three. You’re out. All of Aune’s “various pieces” add up to nothing. New Mac OS X versions haven’t come yearly since the last one in 2003 and MacBook feature bumps never get the Jobs keynote treatment. Those are facts that in no way support Aune’s “Mac abandonment by Apple” concoction. WWDC 2010 is mostly about iPhone OS this year, because Mac OS X 10.6 was just released late last summer and nobody who’s been paying even the least bit of attention expects Mac OS X 10.7 this year.

Full article here.

44 Comments

  1. Some users are like kids who want to be the centre of attention all the time. Apple updates one product, the user of another product feels all hurt and abandoned. Apple has a small well defined product range. They will not update all the things all the time. Wait your turn and get over it. Why on earth should they talk about 10.7 yet?

  2. “…MacDailyNews Take: That statement is incorrect. Apple normally releases Mac bumps via press release, not with special events hosted by Steve Jobs. Only when totally new models (for example, the aluminum unibody models) debut, does Apple sometimes have a special media event. So , Aune’s now got two strikes. …”

    I don’t think this is true. Apple tends to announce updates to OS X at WWDC. You see, OS X is the Mac, not the hardware.

    I also don’t think it’s hard to see the majority of focus at Apple is on mobile devices now. I wouldn’t be surprised to see Windows leapfrog OS X in the next year or so.

  3. @ TheloniousMac: I wouldn’t be surprised to see Windows leapfrog OS X in the next year or so.

    BWAHAHAHAHAHAAHAHA!!!!!!!

    …no seriously though, there must be a typo in there somewhere, right?

  4. If Apple was abandoning the Mac then wouldn’t they change the way they activate iPhones, iPods, and iPads. You need a computer to do that. Also why would Apple keep doing upgrades to Snow Leopard?
    If Apple was really done with Macs, why waste money and effort on the existing software. Also why did Apple just release newer portables?
    Seems to be more wasted effort if Apple were really giving up on Macs producing more newer models seems to be a waste. I see no pattern that Apple is giving up on the Mac.

  5. The trolls, including some posters on this thread, are trying to spread among Mac users. Don’t fall for it. M$ is spending a lot of time trying to catch up with Apple on mobile right now. Apple is trying to capitalize on their mobile OS lead and first-mover advantage, including by adding key features that weren’t the focus in the v. 1 devices. What has happened with iPhone will also, over time, happen with iPad. Apple will pay attention again to the Mac before too long.
    That said, it would be nice to get at least an iWork for Mac update sometime this year. Numbers and Pages would benwft from a boost.

  6. They aren’t going to abandon the Mac overnight. The end of the platform is now visible though. To be fair, it’s not just Apple. The industry is shifting to low power, mobile, Internet dependent, “cloud oriented” devices. When people say the iPad represents the future, this is what they mean.

    The quest for “the next big thing” shifts us back and forth from powerful personal computers to simple clients repeatedly. We are due for the shift to cloud clients now. Consider that the iPad is almost useless without the Internet. This is the new paradigm.

  7. @John…

    As connectivity becomes ubiquitous, Apple will change activation to be done over the net with the device as opposed to requiring a computer.

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