“Carlos Icaza and Walter Luh, former Adobe mobile engineers, said they were raising flags at Adobe in 2007 about the same complaints that Jobs detailed Thursday,” Chen reports. “‘Walter and I, being the lead architects for Flash Lite, we were seeing the iPhone touch devices coming out, and we kept saying ‘Hey, this is coming along,” Icaza said in a phone interview. ‘You have this white elephant that everybody ignored. Half the [Adobe] mobile business unit was carrying iPhones, and yet the management team wasn’t doing anything about it.'”
Chen reports, “They said they left Adobe because executives did not take the iPhone seriously when Apple announced the touchscreen device in 2007. Instead, Adobe focused on feature phones (cellphones with lightweight web features, not smartphones) and invested in development of Flash Lite to play Flash videos on such devices. Subsequently, Adobe shut down the mobile business unit in 2007, and has suffered from a brain drain in the mobility space ever since, Icaza and Luh said.”
Full article here.
MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.
[Thanks to MacDailyNews Reader “JJ Nash” for the heads up.]