“So how much video exactly is available in H.264? I asked Encoding.com, which has encoded 5 million videos over the past year for a variety of Websites and customers,” Schonfeld reports. “In the past four quarters, the H.264 format went from 31 percent of all videos to 66 percent, and is now the largest format by far. Meanwhile, Flash is represented by Flash VP6 and FLV, which combined represent only 26 percent of all videos. That is down from a combined total of 69 percent four quarters ago. So the native Flash codecs and H.264 have completely flipped in terms of market share.”
Schonfeld reports, “Another data point that Steve Jobs mentions: All YouTube videos are available in H.264, which alone represents 40 percent of all videos on the Web. So these numbers from Encoding don’t seem so crazy.”
Read more in the full article here.
MacDailyNews Note: Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.
[Thanks to MacDailyNews Readers “Too Hot!” and “JJ Nash” for the heads up.]
Now, that is what I call influence. Adobe is losing relevance. If they don’t implement tools for HTML5 and Javascript creation fast, someone is going to eat there lunch.
The problem with Adobe is the same problem that Microsoft has, and so many other corporations. The sales guys are in charge!!
Good move Steve. And there still isn’t a viable flash version for smart phones. Can’t see why Adobe’s crying foul.
Damn. I knew it would be short and brutal… But damn. That was fast. As with everything jobs does, it amazes me *applauds*
Sounds good. Not superduper clear as it sounds like they are currently encoding 66% of videos into H.264, not that 66% of the video market is H.264. So, the actual share, is lower, but growing fast. In other words, people need to encode in H.264 if they want to reach the whole internet.
There are hundreds of thousands of Hundreds of thousands of Flash based slide shows out there and a tonne more made every day. Give me a comperable alternative and I’ll be on board.
Flicker, Zenfolio…
As far as 66% of video is concerned, I must somehow only find the 34% not in h264.
@Snapper… Slideshows can be made in HTML 1′ let alone 5.
BTW, Flash is used for more than just video. So these figures do not include animation, interactive flash-based web sites, etc. Just video.
I’m not a web site designed, but could people with that expertise comment on whether the alternatives to flash for non-video functions become more appealing when you no longer have to worry about video?
Pannin’ the Flash again….?
oops..
designer
May 02, 10 – 01:18 pmComment from: theloniousMac
“@Snapper… Slideshows can be made in HTML 1′ let alone 5.”
Snapper said “comperable”. I think he wants to see proof of the richer interactivity the HTML5 has to offer, especially where Flicker type shows are concerned. I know iPhone uses HTML5 heavily to amazing result, but anyone have a good web example?
still, there are many Youtube videos not playable in HTML5.
Youtube (Google) is not making much development, it seems.
So – can anybody tell me how to place HTML5 videos on my website? From video I created?
Thx
@temprakneeoh
This is the mobile me gallery that apple has in all their press photos. If viewed in an HTML5 compatible browser it works perfectly without any flash: http://gallery.me.com/emily_parker
Real has lost their relevance, Adobe has lost their relevance, and MSFT is beginning to lose relevance.
Who’s next?
Isn’t .flv just a wrapper?
@Too Hot!: “BTW, Flash is used for more than just video. So these figures do not include animation, interactive flash-based web sites, etc. Just video.”
I do not like to visit sites that have interactive flash and animations. Those can die as well, as far as I’m concerned.
@ Mac-nugget
Their – possessive
There – location
They’re – contraction, ‘they are’
You’re welcome
Someone must do the Ten comandments of Steve Jobs. When written in stone it will come true in Tech. The Moses of the tech era.
I recently launched two websites with online video players. Both websites render video with a combination of html5 and flash, so that they will work in all OS X devices and old desktop browsers alike.
The videos are encoded with h.264 in MP4 containers, which is compatible with both html5 and flash. Getting the videos to play in html5 was dead simple; the API is easy to learn, consistent with other web standards, practically common sense in many ways.
The only hard part was getting the videos to also play with Flash; even though I have been using flash for years, it’s still an unnecessary proprietary wrapper that gets between the developer and the media content.
I really look forward to Flash’s demise, so I can focus entirely on developing with html5.
You can use iSquint to convert your video h.264 mp4, then embed it in the page like this:
<video src=’myvideo.mp4′ height=’400′ width=’600′ controls=’controls’>
Here are some links to learn more about using html5 video
http://www.w3schools.com/html5/tag_video.asp
https://developer.mozilla.org/En/Using_audio_and_video_in_Firefox
Thanks! I’ll check that out.
Any chance Adobe will enable this within Dreamweaver anytime soon?
Lol.
I am way to entrenched into the Adobe ecosystem now. Not gonna abandon Photoshop, InDesign, Dreamweaver just to make a point.
http://gallery.me.com/emily_parker#gallery
Do the roll overs on this gallery FUNCTION on the iPad/iPhone?
I read that iPad/iPhone do not understand ROLL OVER states.
thx in advance
“BTW, Flash is used for more than just video… “
This is exactly the point, Flash is not necessary for video, its overkill.
Anyone else had problems with Flash interactive videos and their Magic Mouse?
They don’t seem to always jive.
Try to zoom here
http://www.weather.com/outlook/travel/businesstraveler/map/interactive/USCA0273?zoom=8&interactiveMapLayer=radar&from=today_media_map