“When historians document the computer era, the story of Apple Inc. and Adobe Systems Inc. will consume a lot of pixels and ink. It’s a sensational story of marriage, divorce and resentment,” John Dvorak writes for MarketWatch. “The rocky relationship may have come to a critical stage this week, with the release of a open letter to Adobe written by Steve Jobs on Apple’s Web site, in which the chief executive expressed concern over the recent criticism of Apple for not letting the iPad run Adobe’s Flash.”
MacDailyNews Note: Jobs’ open letter is here.
Dvorak continues, “This eventually mushroomed into a heated debate, mostly online. It’s summarized by Jobs’ final biting comment: “New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.”
“I should explain that HTML5, which was only recently introduced, incorporates a new video tag that supplants and simplifies the showing of video on Web pages,” Dvorak writes. “Almost every observer outside of Adobe thinks it will kill Flash, which is the ubiquitous technology that displays videos on Web sites.”
“While the disappearance of Flash will not ruin Adobe over the long haul, it does put into question the eye-popping purchase of Flash developer Macromedia for $3.5 billion back in 2005,” Dvorak writes. “I’d like to know, exactly what was the return on investment for that buyout?”
MacDailyNews Take: John, Adobe’s payback is going to be a bitch.
Dvorak, “I’m in the camp that HTML5 will devour Flash someday. But I question Apple’s judgment for not being a little more conciliatory toward Adobe. Now it will have a blood feud on its hands.”
Full article here.
MacDailyNews Take: Apple did the nice guy bit with lazy ingrate Adobe for quite awhile, John. Lazy ingrate Adobe couldn’t take a hint. In fact, lazy ingrate Adobe couldn’t take 100 hints. Therefore, lazy ingrate Adobe has more than earned Jobs’ sledgehammer.
It bears reminding: Apple is a debt-free company with enough cash on-hand to purchase little old lazy ingrate Adobe. Twice. With $10 billion left over. If that happened, you’d better believe Adobe would finally get off their asses and create some software that takes advantage of the Mac OS X platform’s strengths, instead of trying to excrete generic crap for multiple platforms due to sheer laziness.
Note to advertisers: (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: 50+ million iPhone owners. They’re also not hitting brand new iPad users or 35+ million iPod touch users. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.
Help kill Adobe’s Flash:
• Ask MarketWatch to offer HTML5 video via the customer support web form here.
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.
By the way, do not buy Adobe’s Photoshop Elements until you have tried Pixelmator’s free 30-day trial. We use Pixelmator daily.