Hulu prepping Apple iPad app, sources say

invisibleSHIELD case for iPad“Hulu, the popular and free online video hub, has some things to celebrate as it heads into its third year,” Brian Stelter and Brad Stone report for The New York Times.

“The site, a venture of NBC Universal, the News Corporation and the Walt Disney Company, has been profitable for two quarters, Jason Kilar, Hulu’s chief executive, said in an interview on Monday,” Stelter and Stone report. “Hulu has successfully brought online TV into the mainstream.”

“And now it appears set to move beyond standard computer screens with an application for Apple’s iPad, four people briefed on its plans said,” Stelter and Stone report. “People briefed on Hulu’s plan believe it may test the subscription approach with its iPad app. They could not say when such an application might be available.”

Stelter and Stone report, “Mr. Kilar declined to talk about any future Hulu products, but he waxed enthusiastic about the coming wave of ultra-portable tablet computers like the iPad. ‘Typically media consumption in the house was confined to the living room or home office,’ he said. Tablets, he added, ‘allow consumers to serendipitously discover and consume media in every room of the house.'”

MacDailyNews Take: There is nothing like the iPad. The coming wave will be made up of iPad pretenders. Just like the Mac pretenders, iPod pretenders, and iPhone pretenders.

Stelter and Stone continue, “Hulu, based in Santa Monica, Calif., has also failed so far to deliver an application for the iPhone, although consumers have been clamoring for that too, and such an app has been rumored for a year. Mr. Kilar explained the absence of Hulu mobile apps by saying he has focused on the core Web business. To get permission to move content onto other platforms ‘takes a lot of wrangling,’ said a Hulu employee who requested anonymity because the company did not authorize him to speak on behalf of the site. The employee said it was ‘like trying to pass the health care bill.'”

Full article here.

24 Comments

  1. “Tablets, he added, ‘allow consumers to serendipitously discover and consume media in every room of the house.'”

    House? How about “Planet”? That’s the difference between a PC and a Mac. The limits of their thinking.

  2. It looks like nobody noticed how the idea is that the iPad app should be subscription-based. In other words, never mind that the web-based offering is free with ads. We’ll just assume that Apple customers are ALL willing to pay for ad-free experience and won’t even bother with the free-with-ads solution, even though that’s what made our web-based offering profitable.

    In other words, even if Hulu comes to iPad, it won’t be the Hulu that everyone is familiar with right now.

  3. “allow consumers to serendipitously discover and consume media in every room of the house.'”

    That’s an euphemism for “You can watch it while taking a shit.”

  4. ‘Typically media consumption in the house was confined to the living room or home office. Tablets allow consumers to serendipitously discover and consume media in every room of the house.’

    No wonder NBC is crappy when run by dimwits like this.

    ‘To get permission to move content onto other platforms…’

    ‘Other platforms’? What are you smoking? Hulu is a web-based streaming service. The iPad has a web browser built in. IT’S NOT A NEW PLATFORM. Whenever you have a device that can access the web, it should be treated the same. No matter if the stream end s up on a monitor, laptop screen, TV or hand held iPad screen. That needs to go into your heads, Mr. Network Executives. Network TV that can only be watched on the big magic box in the living room is dead. You cannot force the same business model on the changed technology. You have to change your business model in order to survive in the modern technology world. Apple has a pretty good template for an adapted business model.

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