1. They got a demo of the Toy Story ad. They liked not having to go into a browser.
2. Each banner published on the network will carry an iAd logo to differentiate it from the ads that do click into the browser.
3. Unlike browser-based ads, iAd ads can tap into all major OS features of the phone, from compass and accelerometer to the multitouch interface. In the beginning, all ads will be built (in HTML5) by the iAd team. In the future, Apple will release an iAd SDK.
4. Apple is selling the platform, not particular apps. This will be good news for small developers.
5. They are lining up “charter” advertisers for the June launch and they will be looking for high-quality creative. Initially, the network will work on iPhone and iPod touch only, with iPad coming some time in the future.
6. What Apple showed was impressive in its granularity.
7. The pricing isn’t that of remnant inventory, obviously — it is what you would expect from a premier online property. The pricing scheme struck them as very straightforward and elegant.
Full article with reactions from Hill Holiday staff members here.