In this issue of Consumer Insights, Experian Simmons answers the question: Which markets are the biggest users of Apple products? To do so, we looked at consumers’ propensity to own or use an iPod, iPhone or Mac computer. Then using Experian’s Micromarketer Generation3 (MMG3), a powerful geographic analysis tool, we produced a ranker of the 206 Designated Market Areas (DMAs) in the continental U.S. At the top of the list is none other than the San Francisco-Oakland-San Jose, California DMA where fully 32.3% adult residents own or use at least one of the three core Apple products. Nationwide, 21.6% of adults own or use an iPod, iPhone or Mac computer.
The top 10 Apple-friendly U.S. markets:
1. San Francisco-Oakland-San Jose, CA: With Silicon Valley and Apple headquarters located squarely within the market’s boundaries, it’s no surprise that the San Francisco-Oakland-San Jose DMA ranks number one in the nation for owning or using one of the core Apple products. Residents here are 49% more likely than the average American to own or use an iPod, iPhone or Mac computer.
2. Boston, MA: Almost one-in-three adults in the Boston DMA (31.3%) own or use an iPod, iPhone or Mac computer making area residents 45% more likely than average to be Mac maniacs. And with 11 Apple stores located within the Boston DMA, residents never have to go far for their Apple fix.
3. San Diego, CA: San Diego-area residents are 42% more likely than the average American to be toting around an iPod, chatting on an iPhone or computing on a Mac. In fact, 31.8% of the San Diego DMA’s 2.2 million adults are admitted Mac users.
4. New York, NY: Anyone can tell you that iPhones are about as common in New York City as taxis, which supports the fact that there are roughly 4.9 million Mac-users in the New York DMA. Of the almost 16 million adults in the area, 30.4% use either an iPod, iPhone or Mac computer.
5. Washington, D.C.: Residents of our nation’s capitol can agree on at least one thing: their love for Apple. D.C.-area residents are 39% more likely than average to be found listening to an iPod, chatting on an iPhone or tapping away on a Mac computer.
6. Chicago, IL: The Chicago-area’s eight Apple stores should keep plenty busy serving the DMA’s 2.1 million adults who currently use one of the three core Apple products. An estimated 29.4% of adults in the Chicago DMA use iPods, iPhones or Mac computers, making them 36% more likely than average Americans to be Apple consumers.
7. Denver, CO: An estimated 863,000 adults of the Denver DMA’s 3 million adult residents (29.1%) are Apple users, making Mile High City and surrounding area residents 35% more likely than average to use Apple’s iPods, iPhones and computers.
8. Monterey-Salinas, CA: This upscale, coastal DMA located immediately south of the San Francisco DMA is home to barely a half million adults and only one (busy) Apple store. An estimated 151,000 adults in the area (28.1%) own or use iPods, iPhones and/or Mac computers. In fact, Monterey-Salinas residents rank 30% above average for being Apple users.
9. Santa Barbara-Santa Marina-San Luis Obispo, CA: Aside from breathtaking views and sun-drenched beaches, the Santa Barbara DMA is home to 141,000 Apple users, 27.9% of area adults. Residents can take their pick of two Apple stores—one in Santa Barbara and another in San Luis Obispo—to fill all their Apple needs.
10. Las Vegas, NV: Sin City-area residents are also 29% more likely than average to be users of Apple products. Approximately 408,000 of the DMA’s 1.5 million adults (27.9%) use either an iPod, iPhone or Mac, or all three.
Do you live in a Mac metropolis? More info and download link for the full Apple Market Ranker here.
Source: Experian Simmons
NYC all you do is see ppl on iPods and iPhones in the trains all over new york its hilarious the other day i had to take a picture of a row of strangers all of which were all on their iPhones or iPods listening to music or watching movies.
I have noticed a huge increase in the number of Macbook users on the ferries. Seattle is a large-ish Mac market. I sell lots of iPhones to Microserfs. WinMo not so much.
I’m extremely conservative in my politics and the vast majority of my friends who are conservative are also apple zealots.
I might add that it is also a well educated crowd.
Steve has said that the Mac community is split nearly 50/50 in terms of political views.
Yeah, and residents from Nowhereville, NB will be 95% less likely than the average US citizen to own an iPad.
Deriving statistical results from the farthest excursions of random variables may seem spectacular but isn’t very informative.
London, UK – population 7,512,400
4 Apple Stores
We’re obviously hard done by
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Yes, London needs some help, but then cities like Berlin, Frankfurt, and Lyons have no Apple Stores at all, c’est impossible!
Theme: big stores = more users.
Go on Apple, you now know what to do.
Sydney, Australia – population 4,400,000
3 Apple stores.
We need 3 more …
Bondi Junction, Parramatta and Castle Hill.
Lotsa Macs and iPhones and iPads here in Philly.
Soon we’ll even have our own Apple Store and not have to travel to Jersey, the Main Line, or King of Prussia Mall.
TT,
“I travel regularly amongst the trifecta of liberal holy towns (Hope, Hot Springs and Little Rock, AR)”
Going from living in SF (#1) to now living in Memphis (#101) I’m damn glad that one of three Apple stores in Tennessee is in Memphis.
Oh, and if you need a liver transplant..
.:.
iWill
Germantown is the closest to much of Arkansas.
Too bad it is so far east….
Being an ex-R and currently Independent, I can state that many of “us” use Macs. Much as the left might want Apple for themselves, its just not the case. I work in the entertainment biz, and I’m surprised at how many Libs use PCs.
In fact, many upper-management types (dinosaurs) are all PC.
I’d be happier if more of them WERE Mac users.
@ asshole “macmaster”:
You DO know that many of those signs have been plants from the left, don’t you? In an attempt to make the people there look ignorant, likely some of the unemployed and brainwashed have taken to making and carrying signs to do just that. Because, you can’t have people questioning the Chosen One.
Do I agree with all of the Tea Party points? No. Some of it is over the top. But I reckon that if/when you lose your job, you might see things differently.
You know, LeftCoastDude, when I lived at Vandenberg I was always uncomfortably warm whenever we drove down to Santa Barbara. It was a chance for my mom to thaw out, though.
“the trifecta of liberal holy towns (Hope, Hot Springs and Little Rock, AR)”
TowerTone, I thought Arkansas was a red state?
“Actually, in my small corner of southwest VA, conservatives that I know prefer Apple products, because they understand a good value. Libs prefer PC’s because most are deadbeat gamers.
Gee, Zach, I know some Tea Partiers and members of the Glen Beck cult who use PCs. To use your “logic” I guess that means all of them are Windows fans.
“You DO know that many of those signs have been plants from the left, don’t you?”
Uh huh, I guess these are all “plants” too:
(1)the videos that show a black Democratic Congressman being startled and wiping his face after being spat on by a Tea Party screamer
(2)civil rights icon Rep. John Lewis’ statement that Tea Partiers screamed “nigger” at him and other black Dems
(3)the video of Tea Partiers screaming insults at a man with Parkinson’s Disease
(4)the scores of You Tube videos showing more of the same hateful racist symbols and signs and Tea Party gatherings
Add to that recent polling data that indicates whites who say they “strongly approve” of the Tea Party disagree with statements that African Americans are “hardworking,” “intelligent” and “trustworthy.” That result is in sharp contrast to the same poll results from whites who say they “strongly disapprove” of the Tea Party.
Islandgirl,
Arkansas is a red state. That’s what makes his statement so amusing.
“TowerTone, I thought Arkansas was a red state?”
actually…..it’s governor and Senators are Democrats.
It generally votes conservative in presidential elections.
Those towns are Bill Clintons birthplace, boyhood home, and presidential Library lacation.
They still get a large draw off his name for tourism.
But, yeah, Q, it does seem a little strange….
Mac goes with the territory. It makes sense that SF area is #1. After all, Apple was founded by radical, hippie liberals in radical, hippie liberal Northern California – and even now, Apple Inc. is run by radical, hippie liberals.
montreal!
@ Jim
You said:
“We have 4-5 Apple stores already and the Uptown Minneapolis one (on Hennepin, half a block south of Lake) is coming along nicely.”
That’s going to be an Apple Store??? The building next to the new Columbia store??? WAY COOL!!! I live like two blocks from there! There goes the rest of my disposable income!!!!
How about Apple products in proportion to the population of given city.
I’m dying to know how those Microsoft stores are doing? Does anyone remember where they are? or if they still are.
TT,
You’re right, I was thinking “red state” in relation to Arkansas’ presidential voting history.
On another topic, I’m a Zenyatta (horse racing) fan and enjoyed watching the videos of Hot Springs welcoming her for the Apple Blossom Invitational, as well as her historic victory there.
Hot Springs sounds like a lovely place to visit.