Apple’s iPad. Will it blend? That is the question, here is the answer:
Direct link to the video via YouTube here.
MacDailyNews Take: Your device hasn’t really arrived until BlendTec’s Tommy Dickson checks to see if it blends.
[Thanks to MacDailyNews Reader “Chris C.” for the heads up.]
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Hmmmphhh
I happen to have some 2 inch diameter hardened steel balls that I’d like them to try to blend.
This is crap.
I’d like to see what this guy would do with the iClub — as in I club him in the stomach for destroying a perfectly wonderful iPad.
BUT!
you gotta admit… that’s some snappy smoke u got there
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And that guy, I am sure it must be blended after all we have seen so far.
This guy’s going to have serious diseases from inhaling vaporized glass and aluminum into his lungs. A really really bad idea…
I watched all his vids one time and still like him . He is funny dud.
When he smashed it and bended, it still worked!
I’ve met some idiots before, but this takes the cake. Does this man have personal development problems?
I found the iphone one to be so stupid. This one is four times as stupid.
@ Roger:
You’ve got to be kidding me. You’re basing whether or not to buy the blender on the fact that they blended up an iPad?!?!? And the fact that the blender actually DOES blend up metal and plastic didn’t sell you, but the soup almost did? They hit on a clever marketing strategy, that’s all.
FWIW, we have a BlendTec blender and it’s fantastic. Makes great ice cream in 45 seconds.
And the Chuck Norris “Will It Blend?” is the best!
Someone bring the paddles, QUICKLY!
My heart just stopped.
This is the penultimate sacrilege!!!
Hmmm… shame about the iPad but the blender sure is tough.
Pity the blender is not a more attractive product though… why not get Ive and Co to give it a decent industrial design overhaul?
Then I might consider giving it kitchen space.
geez. some of youse guys are taking this waaay too seriously.
first, it’s just an iPad. it’s not living and it’s not an idol.
next, in trying to make a point about how tough his blenders are he showed how tough an iPad is! the screen was totally shattered and it was nearly bent 45 degrees… and it was still working!
then, its supposed to be hokey and corny… that’s the joke! i cracked up! (okay, my tastes in comedy are a little juvenile… sosumi!)
lastly, this guy chooses the best electronics items to blend. if he blended a Zune no one would care.
so, that being said, this ad has done two things for me…
1) makes me want an iPad even more as i’m not so worried about its durability. will buy one as soon as i can scrape up the dough… and….
2) makes me want that blender! it chews up ‘phones, ‘pods n’ ‘pads… should make short work of foodstuffs.
and THAT is what you call effective advertising…
obnoxious. period. obnoxious.
Just need a moment to collect me thoughts….
Nope, still can’t figure out why you would do that.
Those sick bastards should try a Quad Core all aluminum G5. See if the blender survives that monster.
This plays to the worst image of Americans. Waste, lack of concern, no appreciation of value.
What a moron. What a waste.
Jeezus- FIVE hits against the blender, screen splintered to hell, and the keyboard was still on.
Vita-Mix blender is better.
Why? WHY DIDN’T HE JUST GIVE IT TO ME? I’ll have to wait 3 weeks for an iPad that’ll probably cost $750 where I live and thus my dad won’t let me buy it…. oh so sad world
Where is asswipe Greenpeace now? LOL!
I’ll be more impressed if he drinks the whole thing down. And it’d be funnier if his hand slips into the blender accidentally like Jackass dorks would do. But this is just boring.
The grin on that guy’s face half way through the blending is truly diabolical. I was also amazed to see the screen still function after some major folding abuse. Tough iPad, tough blender.
“This plays to the worst image of Americans. Waste, lack of concern, no appreciation of value.”
Oh- you mean like the guys that cut off people’s heads or fly planes into buildings. Us unappreciative, evil Americans. Shame on us.
Fuck off.
Kids, stop and think. This video will go viral, just like the previous one BlendTec did with the iPhone. Apple knows this. In fact, Apple’s PR team gave the iPhones to Tom Dickson for this very reason. And I have a hunch they did the same thing here. The viral PR that resulted helped both companies incredibly. Consumer recall of BlendTec skyrocketed, and it had a similar positive result for consumer awareness of the iPhone. My hunch is that the result, however gross it may be for you, will increase consumer awareness of and interest in the iPad.
PR and marketing often work in strange ways. But Apple’s marketing and PR teams are smart enough to understand the value of free publicity and viral marketing.
Let’s put it this way: that iPad died a hero.