“The new ad platform, which will be officially unveiled to Madison Avenue on April 7th, has been described as ‘revolutionary’ and ‘our next big thing’ by Apple chief Steve Jobs, according to executives familiar with the plan,” Mandese reports. “Precise details of the system and its features could not be discerned at presstime (and calls to Apple had not been returned), but it is believed to have been built on top of Quattro, the mobile advertising developer Apple acquired in January for nearly $300 million, and it is expected to be the first real battle of a Silicon Valley Holy War between Apple and arch frenemy Google that is shifting its front line to Madison Avenue.”
MacDailyNews Take: “Arch frenemy” and coffee klatch partner.
Mandese continues, “The war has been mounting ever since Google introduced its Android mobile operating system to compete with Apple’s iPhone, and agreed to acquire mobile ad firm AdMob for $750 million, but it is expected to reach ballistic proportions following Apple’s April 7th announcement, which insiders say will be every bit as important as other recent marketplace introductions, including the iPod, iTunes, iPhone and iPad launches.”
“Madison Avenue will be waiting with bated breath to see what Apple actually unveils,” Mandese reports. “‘Everyone will be following this very closely,’ says Josh Lovison, the mobile lead at Interpublic’s Emerging Media Lab, adding: ‘Given the way that Apple is able to package things up, with very slick presentations, it will be interesting to see what they do that with advertising.'”
Full article here.
MacDailyNews Note: With the release of version 2 of the MacDailyNews app, we switched fully from Google’s AdMob to Apple’s Quattro Wireless mobile ad network.
I like the new Quatrro ads on the MDN app a bunch more than the old Ad Mob ads. Much more creative and catching.
Bombs away!
One thing’s for sure, Apple will not accept any ads with Flash.
Better adverts? My life is complete.
Now the coffee encounter makes sense: Jobs gave Schmidt a heads up for the upcoming announcement and followed with ” …unlike you duplicitous backstabbers.”
Apple should create its own Internet search engine and throw some hot coffee on the faces of Google and M$.
Oh hahahahahahaa!!
The war will be won with iSearch
Where’s iHub? You know, the $200 iTunes/Safari appliance that iPad users who don’t need a full computer can use to back up and upgrade their device(s)?
C’mon, Steve, you have to know you’ll need this to make the iPad truly the device for everyone else.
Google makes its money from online advertising. Apple could take a chunk of advertising by arranging for mobile device advertising served out of its brand spanking new server facility in NC.
Has anyone seen photos of the inside? I would be very interested to know whether or not Apple is eating its own cooking (i.e., serving content from racks upon racks of Xserves with not a Linux device in sight).
Do others get the sense of how huge Apple has become? It’s not where near done growing. The upside is enormous, almost unreal. In time, I think it’s reasonable to see Apple as the wealthiest company in the world, especially if political forces continue to target oil companies.
Wow. This has been the most wonderful run, watching all this happen since Steve came back to Apple. I will forever thank a friend for introducing me to Apple at that time. Apple’s great. Friend, not so much.
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With this you may see iPad magazines that are free as long as ads are clicked on. If you get to page 14 say, and don’t click on or hover on an ad, the mag reverts to the cover.
Bit early for April Fools, innit?
Probabla a wished war… with (hopefully) no deads victim of the thing… but good marketing terrain!
R
I can’t believe you’re still blaming that crap on me! I told you to take one for the team —but no!— you had to make a play for the cute chick. She wanted a Mac Pro not a noobie.
iSee, iWant, iTouch.
Apple has been using there own servers for the past 10 years when Steve Jobs announced that Apple was “eating their own dog food” at Cupertino. The Apple Server has already proven itself as a corporate server and X-gridded as a super-computer.
The loudest naysayers are the rapidly aging IT techs in a frantic attempt to keep their hobbled together MS servers operating so they can maintain their obsolete jobs.
It is clear that Apple is making computing far more portable by re-centralizing the power and database, and making their portable device more of a semi-“dumb terminal”; back to the original computer configuration.
This can only be successfully accomplished if the main computer/server is fast and reliable. If Apple can combine their multimedia prowess with global data and seamless syncing, every Apple pocket device will have the speed and power of the best super-computers.
The added bonus will be anybody questioning Apple’s ability to be a business server. In the near future, the Apple Data Center IS your business server.
Always remember that popular consensus is not a criterion for truth. And yet, most people would rather mindlessly follow the herd than dare to be different. We’re quite pathetic for being an “intelligent” animal, aren’t we?
@Tt
no, it will be iFind or iFinder. you know:
you tell the Finder to find, and it finds.
you tell MS Search to search, and it searches and searches and……
They have become the 1000 pound gorilla in the room. I just feel sorry for anyone who pisses it off.
hey Mdn,
“With the release of version 2 of the MacDailyNews app, we switched fully from Google’s AdMob to Apple’s Quattro Wireless mobile ad network.”
can you write about your experience of changing over, what that involves and what’s the difference?
For about half of the cash stash they could buy Yahoo and it’s search engine & other stuff.
@ Money,
But why would they do that?
Apple buy small companies with emerging technology to give them a head start in new markets.
Yahoo is too old, too disfunctional and is failing. What a waste of 20BB.
I lead a mostly ad-free life. Guilty for blocking ads on this site, I mostly stay away, but I dropped in to say that I won’t be buying an iPad until I can justify it base only on ad-free (paid) content.
Sign me up!
My business will go for this.
When will I see the MACDailyNews app for Windows Phone 7?
Your potential. Our passion.™
So, I open my MDN app on my iPhone to check out the Quattro ad. The 1st ad out of the box reads, “Get Google on your iPhone.” You have to give style points to Google for that one. Apple buys Quattro and Google floods the channel with their ads.
YAY! I can’t wait for iAdBlocker!!!!!!!!!!!