Microsoft jumps on HTML5 bandwagon

Apple Online Store“Microsoft is building a new version of Internet Explorer that will support the HTML5 standard, opening the gates for developers to create more interactive Web sites,” Sharon Pian Chan reports for The Seattle Times.

“The company made the announcement Tuesday at its MIX conference for Web developers, saying a platform preview for Internet Explorer 9 is ready for developers to kick the tires,” Chan reports. “‘We’re all in’ for HTML5, said Windows division President Steve Sinofsky.”

“‘We are really happy to see Microsoft catching up on standards and implementing things developers really like to use,’ said Chris Blizzard, director of evangelism at Mozilla, which has been building HTML5 standards into Firefox over several versions. ‘We’ve been frustrated that it’s taken a long time’ for Microsoft, but we’re happy to see they’re doing it.’ Blizzard said Microsoft’s platform preview does not include some key HTML5 features, such as support for playing video and audio without a plug-in and a drawing feature called Canvas,” Chan reports.

One of the challenges Microsoft faces is that HTML5 would compete with Silverlight, Microsoft’s Web software for video and animation online,” Chan reports. “‘When it gets approved, it can replace [Adobe] Flash or Silverlight,’ said Matt Rosoff, analyst at Kirkland-based independent research firm Directions on Microsoft. ‘Silverlight reverses HTML5.’ For now, Microsoft is pushing both at developers at the conference in Las Vegas.”

Full article here.

MacDailyNews Note: Note to advertisers (including those who advertise via third-party ad networks and become, in effect, our advertisers): Your Flash-based ads are no longer reaching the most well-heeled customers online: iPhone owners. They’re also not hitting iPod touch users. And, very soon, iPad users won’t be seeing them, either. If you care about reaching people with discretionary income, you might want to consider dumping your flash-based ads and moving to a more open format that people with money and the will to spend it can actually see.

Help kill Adobe’s Flash:
• Ask CNBC to offer HTML5 video via the customer support web form here.
• Contact Hulu and ask them to offer HTML5 video via email:
• Ask ESPN360 to offer HTML5 video instead Flash via their feedback page here.
• Join YouTube’s HTML5 beta here.
• On Vimeo, click the “Switch to HTML5 player” link below any video.

Jilion releases SublimeVideo HTML5 video player, no browser plugin required – February 05, 2010
Google’s YouTube begins HTML5 Video Player beta – January 21, 2010
Google says ‘bye to Gears, hello to HTML5; preps Chrome browser for Apple’s Mac – December 01, 2009