“What Jeremy and I showed was not a CGI demo or concept — it was running live code with real copy. The content was created in Adobe InDesign, as is the case for the print magazine, with the same designers adding interactive elements, from photo galleries and video to animations, along with adapting the designs so it looks great in both portrait and landscape orientation,” Anderson reports.
“Although the Wired Reader starts as an AIR app, Adobe has created tools that allow us to easily convert it for major tablet and mobile platforms. In Barcelona this week, Adobe announced that AIR would run on Android, and Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms,” Anderson reports. “And AIR already runs natively on Mac, Windows and Linux operating systems.”
Anderson reports, “I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.”
Here’s Wired’s video, narrated by Jeremy and Wired Creative Director Scott Dadich, who led Wired’s tablet team, which explains why Apple’s iPad is such a groundbreaking opportunity for publications:
Direct link to video via Brightcove here.
Full article here.
[Attribution: MacNN. Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]