“What Jeremy and I showed was not a CGI demo or concept — it was running live code with real copy. The content was created in Adobe InDesign, as is the case for the print magazine, with the same designers adding interactive elements, from photo galleries and video to animations, along with adapting the designs so it looks great in both portrait and landscape orientation,” Anderson reports.
“Although the Wired Reader starts as an AIR app, Adobe has created tools that allow us to easily convert it for major tablet and mobile platforms. In Barcelona this week, Adobe announced that AIR would run on Android, and Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms,” Anderson reports. “And AIR already runs natively on Mac, Windows and Linux operating systems.”
Anderson reports, “I think tablets are going to sell like hotcakes, in part because they offer such an intimate, rich media experience. We’re betting big on them, as you can see, but this is just a taste. Stay tuned for a full release this summer.”
Here’s Wired’s video, narrated by Jeremy and Wired Creative Director Scott Dadich, who led Wired’s tablet team, which explains why Apple’s iPad is such a groundbreaking opportunity for publications:
Direct link to video via Brightcove here.
Full article here.
[Attribution: MacNN. Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
Am I the only person that has been getting magazines, and textbooks, and other publications electronically through Zinio for years? Complete total color reproductions of the print versions?
We don’t need no Flash confusion – we don’t need no false control. Hey! Adobe! Leave them Macs alone!
@ BetaName – All in all, it’s just a…nother Flash in the pan! David Gilmour guitar solo!
Apple, buy adobe and end this!
MacDailyNews Note: Help kill Adobe’s Flash. Join YouTube’s HTML5 beta here.
But now, another video with Flash Encoding.
So, which is it, MDN?
Everyone off the wagon, everyone on the wagon.
off, on, off, on . . . . . . . . offonoffonoffonoffon
Remember when Adobe were the good guys.
Google too, for that matter.
Hell, in 1984-85, Microsoft with their Word and Excel for Mac were the good guys too.
Does everybody go bad eventually or is it just my warped sense of Appleness?
@theloniousMonk:
No, I’ve been getting Layers magazine on subscription through Zinio for a good while now… wouldn’t pay for the print version.
Sure glad all these videos work on my iPhone
@ Bunsen Honeydew – Yeah, because MDN can totally control how their news sources choose to upload and encode their videos…
The main reason that I don’t tech read magazines isn’t because I don’t have an iPad, it’s because the content is 2 months behind real-time. Unless magazines start coming up with original material in real time, I kind of doubt I’ll be interested.
that guy has a great voice
Is it just me or does the demo they showed look way over complicated with 6 different ways to navigate. Just give me an emag that you just flip the pages on and some extra embedded content and were good.
http://www.200Linx.com – The Ultimate iPad Home page
Apple’s new iPad is designed to make navigating the web easier and intuitive.
200Linx was designed to be the ultimate, most convenient iPad home page.
It’s brings you everything that’s good on the Internet in one click, on one place. iPad is the best way to experience the web.
200Linx is the best way to experience iPad.
They all start out as Apple’s friends. Then they all decided they want to take over and control the whole platform too with OS’s or pseudo-OSs.
I’d start investing in sanitation wipes to use on the iPad and tablets in general.
First off. Wired.com sucks graphically. If they really let their print designers design their websites then I’m really scared for them and Adobe with this reader then it’s got some serious challenges ahead. Just take a look at the website… the nav is oddly placed, the hierarchy is so off it’s not funny. The grid is broken all over the place, and not even in an artsy way. Unbelievable. Take some lessons from NYTimes.com for all these design fundamentals.
I’m all for advancing the way we interact with resources, but I sure hope they let go of the old print world paradigm.
BTW – naming it Wired Reader is a huge failure in branding. I had to see it 12 times in feeds and headlines before I realized that it wasn’t a wired reader, it was a Wired Reader. Man, the name implies a non-mobile device and every time I’ve seen it I cringe thinking who would want a tethered device?!!
Good luck
@ Richard Price – Yikes, you’re right, that’s a horrible name! Perhaps they can hire someone from Microsoft to help with their branding issues – “Wired Mobile Reader 7 Series”, maybe?
@aragoran
200 links and no porn? What good is that?
“Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms”
Apple, make sure this loophole is closed before you release the iPad.
Would love to watch the video but you’ve presented it in a format that iPhone will have nothin to do with, I’m guessing flash… A small example of the major frustrations of Internet without flash…
You people are morons.
Big Als MBP, it is your “warped sense of Appleness”.
When was closing a platform to competition a good thing for anyone but those holding the monopoly on that platform?
NCG598, Adobe manages commercial software for a wide range of industries including medical and legal. Apple has NEVER shown the stomach for providing support for serious business and enterprise. Why would they start by buying Adobe? Also, Adobe makes the majority of its income these days developing for platforms other than Apple’s? Is Apple going to suddenly take such an interest in developing for Windows or is it going to shut all that down and run a company they’d have to pay top dollar for into the ground just so stupid fan-boys like you who don’t understand how real business works can get some sort of childish delight?
I make my money using Adobe software on a Mac and I find it incredibly odd and ironic that while I develop flash content, none of that will work on my Jesus phone when it apparently will on everyone else’s come summer.
Almost every computer in the world can access flash content. 85 out of the top 100 visited sites rely on flash for graphics, navigation, or video and soon most mobile devices will be able to use it. Do you really think Apple’s decision to get all pissy about flash because it threatens their app store revenue model (which didn’t exist when Steve famously said what would be needed to get flash on their phone) is going to seriously threaten the future of flash? Just keep telling yourself that your phone is better when someone sends you a text link from their androd phone to a site you can see.
I love my phone and I think the iPad looks great. I just hope Apple Apple just gets shamed into doing the right thing just like they did when they eventually started supporting podcasts through iTunes, when the finally started offering color screens on iPods, and when they finally opened up the Touch iPhone platform to developers… You know, they do have a history of telling people who want something they don’t offer that they’re stupid… until they change their minds and offer it..
Adobe AIR is WebKit based.
Migod, you’re oblivious. Check out the CPU load when you visit a Flash-infested web page. Or simply attach a Kill-A-Watt meter while loading that page and watch your computer’s power consumption spike and stay spiked until you close the page.
Flash needs to DIE.