Apple targets business sales with partner network

Apple Online Store“Apple has launched a partner program to funnel corporate business opportunities back into its channel,” Spandas Lui reports for Australian Reseller News (ARN).

“The Apple Consultant Network (ACN), which already exists in the North America, is made up of a selected group of Apple certified resellers and IT partners, which will be able to provide implementation services and advice to business and consumer customers,” Lui reports. “Clients can explore the list of ACN members through an online portal, which categorises them by locations and capabilities ranging from home users to enterprise.”

“The list includes seven partners so far: Computers Now, Digistor, gizmo, Key Options Technology, Kytec Group, Renaissance, Winthrop and XciteLogic,” Lui reports.

“Winthrop general manager, Cedric Celestine, said the launch of an official reseller program would level the playing field for Apple service providers. Previously, Apple worked with partners on a more ad-hoc basis,” Lui reports. “Celestine is expecting the new network will help boost its Apple business by 20-30 per cent. Perth-based IT service provider, Kytec, saw the new program as a win-win for both vendor and partners.”

Lui reports, “The new partners network is also expected to help Apple better penetrate the enterprise space.”

Full article here.

MacDailyNews Take: You know, because Apple won’t let the Mac and iPhone succeed in business. wink

Remember: One of the largest, most successful companies on earth, with over 35,000 employees worldwide, and a market cap greater than IBM’s, greater than Google’s, and greater than HP’s and Dell’s combined, is Mac- and iPhone-based: Apple Inc.

[Thanks to MacDailyNews Reader “Jai” for the heads up.]


  1. “One of the largest, most successful companies on earth, with over 35,000 employees worldwide, and a market cap greater than IBM’s, greater than Google’s, and greater than HP’s and Dell’s combined, is Mac- and iPhone-based: Apple Inc.”

    I was just going to say that.

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  2. I run my SMBE primarily on Macs. But those pretending that Mac computers have tools comparable to Windows for managing LARGE enterprise IT needs are just deluding themselves. I still think large enterprises should make the effort, because I think users are more productive on Macs. The current situation is not entirely Apple’s fault, since third party management tools are not going to be developed until Macs are more widespread in large enterprises (i.e., vicious circle). However, there are definitely things Apple could do to help. Actually, I understand why Apple didn’t bother to do them before, because they didn’t think there was a real opening to exploit (low ROI). Now, they seem to gradually be testing the waters, one step at a time. I wonder, though, whether they can achieve substantial success until they offer the whole package of enterprise support. I hope Apple doesn’t get discouraged before then and abandon the effort.

  3. In addition, the ACN program is a joke. The extent of support from Apple is use of rudimentary sales materials, some use of their logo, nothing substantial. After years of paying over $500 a year for the privilege of taking certification exams and saying I’m a member of ACN, I dumped it.

  4. @ Original Jake

    What, in your mind, is missing? I have made it my goal to write SME software for Macintosh and I know some other developers who do also. We are willing to fill any gaps that remain. All my software is free or ad-supported (or pay for hosted, multi-user).

  5. The article – by Gruman? – that said Apple wasn’t focusing on Enterprise business in no way negates this story. Both can easily be true.
    Apple is not making the sort of hardware most Enterprises are looking for. The sort of hardware they need, perhaps, but not what they are looking for. It’s like the JOBS situation: did you know most of the jobs lost in this country were lost by those with the lowest wages? Fewer the 1% of C-class executives are out of work. Yet, they are the ones who made the mistakes, the ones whose firing could save the company the most money. The Enterprise does not always act in a logical manner.
    Apple made sure their products were the best that could be had for the prices they were (are) charging. That may be OK for a logical buyer, but Enterprise is not that logical buyer. The C-class and upper-management suits may see computers in the Mac’s price range, few of the drones will.
    As for those of you who claim their company already is mostly or totally using Macs, I do not doubt you. I’ve been told the exception proves the rule. But, Apple is not fighting for your business. They are making themselves available, true. Just like they proved themselves to have a true-blue Unix OS, and a first-rate server. You want it? They can deliver.

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