“The career of Apple CEO Steve Jobs has been punctuated by so much drama, so many triumphs and tragedies, it has taken on an almost-mythical quality. Now, the leader that rabid Apple fans see as the white knight of the technology world has set off on another mythical quest to slay a new dragon,” Jason Hiner writes for TechRepublic. “So, it seems appropriate to look back on the sometimes-thorny path Jobs has taken, as well as the four dragons that he has slain. And, of course, we’ll look at the new dragon that Jobs is hunting.”
“Jobs burst on the scene in the late 1970s as the boy leader who became the evangelist of the personal computer revolution.,” Hiner writes. “In 1984, he led the team at Apple that brought the graphical user interface to the masses with the Macintosh.”
“Then, just as quickly as he had burst upon the business world, his world imploded,” Hiner writes. “In a failed struggle for power and control at Apple, he got kicked out of his own company in 1985 and went into exile. He was a rich has-been by the age of 30.”
“Over the following decade, his next two companies — NeXT Computer (which he founded) and Pixar Animation (which he bought from George Lucas) – quietly made some important breakthroughs in computing but struggled financially and started bleeding away the $100 million fortune that Jobs had made at Apple,” Hiner writes.
“Jobs launched a coup to reclaim his white knight status in the mid-1990s. His first bit of redemption came with Pixar in 1995 when Toy Story became the highest grossing animated feature of all time and Pixar rode that acclaim to a very successful IPO, orchestrated by Jobs himself. Once the IPO launched, it instantly turned Jobs into a billionaire,” Hiner writes. “His next bit of redemption was even sweeter. At the end of 1996, a badly-struggling Apple decided to purchase NeXT to help reinvent itself as a technology innovator. Jobs initially joined Apple as an advisor as part of the NeXT deal, but he quickly convinced the Apple board to get rid of its leader, Gil Amelio. As a result, Jobs was thrust into the role of “interim CEO” and company savior.”
Hiner writes, “What happened next was a series of conquests that far exceeded anyone’s expectations and returned Apple to the role of technology superpower. These conquests also anointed Steve Jobs with the reputation of being a mix between warrior and magician.”
Steve Jobs’ five dragons:
1: The Macintosh
2: The iPod
3: Apple Retail Stores
4: The iPhone
5: The Tablet
Full article here.
[Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]
Brulek: Lose the vinegar and you stop being a mindless douche bag.
http://www.folklore.org/index.py
Enjoy.
Why isn’t the Apple II the first dragon? It spawned the PC revolution.
Too early for Slate tablet…Add Mac OS X / NeXT as a dragon.
“…reinvent itself as a technology innovator”??????
Apple was ALWAYS an innovator.
From the Apple I onward
Apple II
Lisa
Macintosh
iPod
iPhone
The list goes on and on and on.
It’s far too long to even attempt writing down.
AppleTV is not a hobby.
It is a wolf in sheep’s clothing
apple tv = itablet mk 1
steve is a one trick pony
the original mac was just a prototype for the iphone
all steve wants to make is the best smallest personal computer for the masses
killer apps, itunes, etc
just a means to an end
Yes the Apple II needs to be first on that list!
For you young ones that don’t know the history:
The Apple II series of computers had an enormous impact on the technology industry and on everyday life. The Apple II was the first personal computer many people ever saw, and its price was within the reach of many middle-class families. Its popularity bootstrapped the entire computer game and educational software markets and began the boom in the word processor and computer printer markets. The first microcomputer “killer app” for business was VisiCalc, the earliest spreadsheet, and it ran first on the Apple II; many businesses bought Apple II’s just to run VisiCalc, because it was the only spreadsheet available at the time.
My uncle in Chicago bought 2 Apple IIe’s just for this one program back then. There was nothing like it he said.
That was 1980.
Jobs’ ouster from Apple and eventual triumphant return constitutes one of the greatest comeback stories of all time, in any field.
@sir bill gates
for moment there I almost cared…
@ampar
to put it simply, so you’ll understand: go f*ck yourself…
@Brulek
Your eloquence is as lacking as your immaturity is profound. Go read some books or go on a few dates; you might learn some things.