Steve Jobs’ five dragons

New Parallels Desktop 5 for Mac. $15 discount!“The career of Apple CEO Steve Jobs has been punctuated by so much drama, so many triumphs and tragedies, it has taken on an almost-mythical quality. Now, the leader that rabid Apple fans see as the white knight of the technology world has set off on another mythical quest to slay a new dragon,” Jason Hiner writes for TechRepublic. “So, it seems appropriate to look back on the sometimes-thorny path Jobs has taken, as well as the four dragons that he has slain. And, of course, we’ll look at the new dragon that Jobs is hunting.”

“Jobs burst on the scene in the late 1970s as the boy leader who became the evangelist of the personal computer revolution.,” Hiner writes. “In 1984, he led the team at Apple that brought the graphical user interface to the masses with the Macintosh.”

“Then, just as quickly as he had burst upon the business world, his world imploded,” Hiner writes. “In a failed struggle for power and control at Apple, he got kicked out of his own company in 1985 and went into exile. He was a rich has-been by the age of 30.”

“Over the following decade, his next two companies — NeXT Computer (which he founded) and Pixar Animation (which he bought from George Lucas) – quietly made some important breakthroughs in computing but struggled financially and started bleeding away the $100 million fortune that Jobs had made at Apple,” Hiner writes.

“Jobs launched a coup to reclaim his white knight status in the mid-1990s. His first bit of redemption came with Pixar in 1995 when Toy Story became the highest grossing animated feature of all time and Pixar rode that acclaim to a very successful IPO, orchestrated by Jobs himself. Once the IPO launched, it instantly turned Jobs into a billionaire,” Hiner writes. “His next bit of redemption was even sweeter. At the end of 1996, a badly-struggling Apple decided to purchase NeXT to help reinvent itself as a technology innovator. Jobs initially joined Apple as an advisor as part of the NeXT deal, but he quickly convinced the Apple board to get rid of its leader, Gil Amelio. As a result, Jobs was thrust into the role of “interim CEO” and company savior.”

Hiner writes, “What happened next was a series of conquests that far exceeded anyone’s expectations and returned Apple to the role of technology superpower. These conquests also anointed Steve Jobs with the reputation of being a mix between warrior and magician.”

Steve Jobs’ five dragons:
1: The Macintosh
2: The iPod
3: Apple Retail Stores
4: The iPhone
5: The Tablet

Full article here.

[Thanks to MacDailyNews Reader “Lynn W.” for the heads up.]


  1. Hmmm, a bit premature using the tablet as one of Steve’s “dragons”, given that it doesn’t officially exist and not a single one has been sold (I will order the day it becomes available).

    As the 5th dragon I would have used “repeatedly kicking the shit out of Gates, Ballmer and MS” instead. ” width=”19″ height=”19″ alt=”tongue wink” style=”border:0;” />

  2. @G Spank

    I agree. It’s acknowledged to be better than WMP by far by even the most diehard Windoze fans. I know, because that’s what some of my M$-oriented friends say. Actually, because of iTunes, they are now considering the Mac.

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