20% of Brits think Steve Jobs is a footballer (with video)

“The names and faces of technology are struggling to get through to Brits, a survey by Lewis PR has suggested,” Elizabeth Fish reports for The Next Web.

“The casual survey took opinions from 1000 Britons from across the country, and the results were pretty staggering. Of the 1000 surveyed, 20% did not know who Apple CEO Steve Jobs was, with 10% thinking he was a Trade Union worker and 20% even believing he was a footballer,” Fish reports.

“Although more people knew who Bill Gates was, 5% of people believed he was either a comedian, or even one of the Great Train robbers of the 60’s. According to 5%, internet founder Sir Tim Berners-Lee was the first astronaut in space,” Fish reports.

Video of some of the responses:

Direct link via YouTube here.

Full article here.

MacDailyNews Take: If it’s any consolation, Brits, it’d likely be even worse in many other countries.

MacDailyNews Note: Today is Martin Luther King Day, a U.S. federal holiday. The markets are closed today in the U.S. and many people have the day off. Consequently, we expect news to be light, although we do hope to bring you Apple-related news throughout the day.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]


  1. whatever. its technology, so obviously asking random people on the street, in another country, is not hugely relevant. does that mean brits don’t like “technology” like, say, electricity? Yeah sure.

    from this they extrapolate the headline? meh.

    Guess what: North Americans don’t “follow” the names and faces of soccer. Moving along.

  2. He may play soccer / football; you never know… We could use his sports strategies to figure-out upcoming products. Come on; it’s less crazy than some of the conjecture people come up with.

  3. In England, there are few whose recognition rises to that of “footballer”. While the game of “football” is significantly different over here, how many CEOs rise to the recognition level of Tom Brady or ANY of the quarterbacks still playing as of last Friday morning? Or, even a few others – like Brady – who were retired at least a week before. Most Senators/MPs never reach that status.
    Consider this an “upgrade” for Mr. Jobs. He has his adoring followers in the US and his recognition in Blighty. Almost as good as being a rock star! ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  4. All jokes aside. I would personally like to thank Dr. King for his dedication to what he felt was important in life. If more people took their short period of life as seriously as Dr. King did, things would certainly seem brighter for our world and our future.

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