“Apple’s retail ‘experts’ — a new position that will serve as a roaming counterpart to existing ‘geniuses’ at brick-and-mortar locations — are expected to debut in stores in a matter of weeks, [say] people familiar with the matter,” Neil Hughes reports for AppleInsider.
“Interviewing for the expert position is said to start this week at the company’s retail outlets, and Apple plans to debut the new personnel in about two weeks,” Hughes reports.
“Apple has referred to the experts as ‘Family Room expertise out in the Red Zone.’ The ‘Family Room’ at an Apple Store is known to customers as the Genius Bar,” Hughes reports. “The ‘Red Zone’ equates to the sales floor.”
Hughes reports, “Experts will serve as a resource that answers questions for customers without an appointment. They will have a general knowledge of the whole product range.”
More info in the full article here.
[Thanks to MacDailyNews Reader “Robert S.” for the heads up.]