How many iPhones did Apple sell in the holiday quarter?

Apple Online Store“Apple’s first fiscal quarter ended on Saturday, Dec. 26, front-loading the company’s 2010 results with what is likely to be its biggest quarter of the year,” Philip Elmer-DeWitt reports for Fortune.

“We won’t learn the actual results until they are released later this month, but most analysts who follow the stock have already made educated guesses about how that quarter went, starting with Apple’s fastest-growing product line: the iPhone,” Elmer-DeWitt reports.

“We’ve gathered some of those estimates and will add to the list as more come in,” Elmer-DeWitt reports. “They range from a high of 11.3 million iPhones from Broadpoint Amtech’s Brian Marshall to a low of 8.17 million from JP Morgan’s Mark Moskowitz.

Elmer-DeWitt reports, “Even at low end, that would represent a 10.8% increase from the previous record of 7.37 million iPhones, set last September.”

See the list of analyst iPhone sales estimates in the full article here.


  1. I wonder precisely how many devices are running iPhone OS (including the iPod touch) right now? I think combining the existing knowledge with sales estimates will make Steve Jobs very happy. And after all, it will be iPhone OS (Mac OS X iPhone 3.0) that will encourage more Mac use!

  2. And just how many iPod touches did Apple sell? Given that iPod touch downloads went through the roof on Christmas Day, I wouldn’t be surprised if the iPod touch outsold the iPhone in the last quarter. All of my son’s pre-13 year old friends wanted iPod touches for Christmas not PSPs or DSs.

  3. If you average the estimates from enough analysts, you will get the an average pile of cr@p. Garbage in, garbage out always applies.

    Per history as documented by MDN, listen to the few analysts with actual knowledge about Apple products, not the horde of mindless, stock-manipulating number crunchers.

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