Apple getting ready to kneecap the cable industry?

Apple Online Store“The cable companies suck. All of them. Some suck less than others. But they all suck. We need someone to whip them into shape. And that someone may be Apple,” MG Siegler reports for TechCrunch.

“Apple may be on the verge of gaining two key television network agreements, according to The Wall Street Journal. Specifically, CBS and Walt Disney (which runs ABC) are said to be considering a proposal by Apple to offer a subscription-based TV service over the Internet,” Siegler reports. “Presumably, this would work through iTunes like all of Apple-based content, but also presumably it would work over Apple’s Apple TV device (though maybe a new version of it) to bring this content into the living room, where people are used to consuming it.”

Siegler reports, “Simply put: This could be huge.”

Full article here.


  1. Please yes. The ad-supported TV model has given us truckloads of lowest-common-denominator dreck. Give us quality programming we actually want to pay for – which we can directly support by purchasing.

  2. ewww…Directv ftw. all my SD channels look like DVDs and HD channels look like Blu-Ray. Directv offers coast to coast fully digital content. UNLIKE CABLE. An apple tv with Directv built in featureing DVR and ondemand powered by the itunes store via a subscription model would be a very nice home entertainment package ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  3. I got rid of my cable over a year ago due to their constantly increasing prices. This would be a nice addition to the OTA channels. Instead of lining the cable guys’ pockets, I can subscribe to a show I like knowing (hopefully) that my purchase benefitted them directly allowing them to continue producing quality content.

  4. i hate cable…with a passion. even FiOS is really cable. the picture isnt any better. the internet isnt really faster. its digital cable delivered over a different medium. Directv would allow apple to bundle with itunes on demand service with everyone in the nation under ONE provider. not everyone had cable…but everyone has a view of the southern sky ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  5. Pls add local channels like NESN. I would gladly pay $3-4 per month for that. It sure beats having to get it via a bloated cable subscription. Ditto for ESPN. CertaInly that direct fee from us is more than comcast is paying them!

  6. YES! I’ve owned Apple TV’s (yes, two of them) since they were launched. I’ve forlornly watched as Apple has treated it as the ignored step-child. I cancelled my (worse than sucky) cable service even before that, in favor of Sattelite–which was no better. I get news through podcasts. I stream video with a Mac Mini (wall-mounted next to my Apple TV under my HDTV). I don’t miss broadcast or cable a bit. I don’t mind buying content, but I don’t want to buy all of it. iTunes movie rentals went a long way to fixing that, but most TV shows are not worth the cost in iTunes. I would be willing to pay, however for streaming network TV, as long as I get it stripped (or nearly so) of commercials. I could deal with a 30-second spot every 15 minutes, similar to hulu, but wouldn’t pay for content that’s also going to spend a third of my viewing time spamming me with commercials.

  7. While i love the idea of bypassing cable, it will not really take off until they get most of the networks on it, especially live sports. If Apple could give me all the sports I want I would drop Cable now (For TV they still will get my $ for the cable modem – unfortunately!

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