Why beleaguered Dell is doomed

Black Friday/Cyber Monday Apple Blowout“Saturday’s Wall Street Journal contained an interesting, yet frustrating article about Dell. It appears that the company is re-organizing (once again) and is creating a new mobile-devices division headed by Ron Garriques, the former head of mobile devices at Motorola,” Bob Faulkner reports for Minyanville.

“While I’m glad to see the change take place, what remains so frustrating is the glacial-like speed in which the company moves,” Faulkner writes. “Dell makes turtles look like world-class sprinters.”

“Garriques has been at Dell for nearly two years (since February 2007). That was one month after Apple rocked the world with the introduction of the first iPhone. Several months later, Michael Dell could see consumers lining up at retailers, sometimes days in advance, to be one of the first to acquire a new iPhone,” Faulkner reports. “So what was Dell doing in response? Nothing!”

Faulkner reports, “”[Finally], the company launched two Android-based smartphones last month: one in China with China Mobile and the second in Brazil with America Movil. Despite the fact that China Mobile is the world’s largest cellular provider, Dell’s Mini 3i is one of several Android-based smartphones vying for attention on the network. What’s to differentiate? Nothing!”

“Dell would appear to be planning to use its scale to compete on price,” Faulkner writes. “However, competitors such as LG and Samsung have more than enough scale on their own and are vertically integrated in some components that Dell must purchase. So much for that strategy.”

“The decision to enter a market after it has taken off is a risk adverse strategy that appears to dominate the thought process in Round Rock, Texas, and that’s troubling… Any expectations that “Dell is back” should be expunged from the thought processes. The scenery only changes for the lead dog and Dell has demonstrated once again that it’s not leading anything.”

Full article here.

MacDailyNews Take: SIDAGTMBTTS before there’s nothing left to give.

Oh, by the way:
Apple now worth sextuple Dell’s market value – October 20, 2009
Apple now worth quintuple Dell’s market value – February 12, 2009
Apple now worth quadruple Dell’s market value – May 01, 2008
Apple now worth triple Dell’s market value – December 06, 2007
Apple now worth double Dell’s market value – July 27, 2007
Apple now worth more than Dell – January 13, 2006

44 Comments

  1. @Mr reeeeeeee

    Excuse me if I don’t pick up my pom poms and cheer along with the rest of you “seasoned” Mac users.

    Mikey Dell stuck his foot in his mouth big time, at a time Dell was enjoying a surge in the marketplace. I think he’s since learned who the better man is and will keep his mouth shut about Apple anymore, don’t you?

    SIDAGTMBTTS? Didn’t happen to Apple and it won’t happen to Dell.

    As I recall, Apple was desperate to turn things around and I firmly believe that had they not bought NeXT and acquiring Steven P. Jobs in the deal, Apple would be gone already. Either that or Power Computing and a group of shadowy financiers would have taken over the company and renamed it Power Apple or Apple Power or some such crap.

    But hey, Apple turned it all around. The changes I have witnessed in Apple in the last twenty-five years has been nothing short of phenomenal and the turn-around has been miraculous. But something else changed in Apple and me as well. Life’s too short for reprisals and vendettas.

    Apple needs the Dells of the world, without ’em Apple would stagnate and stop innovating. I’d like to think that Mikey Dells words cut Jobs so deeply that it forced him to think different.

    Some of Jobs’ moves have been questioned by us all, have they not? Talk about thinking different!

    First, with iMac, eschewing the floppy disk! Everyone snickered.

    Then came <strike>NeXTStep</strike> OS X, which was wholly rejected by the “seasoned” Mac users. I’ve read on these boards how fond some still are of Mac OS! Are you kidding me?

    Then came an Apple mp3 player in a market flooded with players. Like the iPhone, Apple was moving into a space they had no previous knowledge or experience in but that didn’t stop them. They bought SoundJam MP if I’m not mistaken, and changed whole industries!

    Then Apple embraced Microsoft, followed by Intel, causing some “seasoned” Mac veteran’s to declare Apple evil, having turned to the dark side.

    Jobs grew up during his hiatus away from Apple. Those were his really formative years and just when he couldn’t sink any lower, he was driven to his epiphany to save himself, by saving Apple.

    Mikey Dell will have his too. He’ll make deep cuts and start all over again, drawing on that entrepreneurial spirit that pushed him decades ago.

    Times change. People change.

    Instead of thinking alike, perhaps you “seasoned” Mac users should drop the vendetta and get on with your lives. I know Steve Jobs and I have.

    Cheers!

  2. @G4Dualie

    Duuuude… you are ‘del”usional, Mikey Dell is an idiot that happened to be fantastically lucky. (like Uncle fester, hey it happens… look at the lottery winners) Assuming he continues to lead, it is very likely that Dell will continue to slide, eventually, to it’s demise.

    I recall a decade (or so) ago seeing a Charlie Rose interview with Dell and thought at the time, “is this guy really this big of an idiot or is there something I just don’t get”. (that interview is worth the a look BTW it shows more plainly that anything else why dell is doomed (and has been for some time)

  3. Yeah well cousin, we all have to fall off the bottom sometimes in order to regain ourselves.

    I mean look at your cousin? It’s hard to believe a body like that can even sustain life but hey, miracles do happen.

  4. Dell dug it’s own grave, it turned computers into cheap commodities that had a very low profit margin, geee just the business I want to be in, one with a low profit margin. Also, they didn’t have an operating system, if you’re going to turn the hardware business into a low profit, at least make money off the software.

  5. G4Dualie

    Michael Dell had one good idea and got very rich on it. He was the first in the industry to run on lowered margins just to gain share, then use that share to leverage component prices. The trouble is, everybody else eventually wised up, updated their own business plans, and followed suit.

    The moment HP started dropping their prices to compete Dell’s model was compromised. When you’re running on such low margins you cannot cut further without compromising quality.

    Dell has made an absolute fortune, but he isn’t the visionary-type. He doesn’t have anything else to pull out of the bag.

    If I were him I’d sell up and go play golf.

  6. The irony is that Dell is making better products than ever and yet their profit margins are in the “why bother?” range. I use a Dell Inspiron laptop every day for work (it’s required, but they let me have a Mac, too) and it has been a solid performer. Granted, it has the soul of a cardboard box, but it does its job. Their other product lines have improved considerably in the past 5 years. I wouldn’t buy their cheapest stuff but everything over $1K is decent enough.

  7. @Dave H

    G4Dualie

    Michael Dell had one good idea and got very rich on it. He was the first in the industry to run on lowered margins just to gain share, then use that share to leverage component prices. The trouble is, everybody else eventually wised up, updated their own business plans, and followed suit.

    The moment HP started dropping their prices to compete Dell’s model was compromised. When you’re running on such low margins you cannot cut further without compromising quality.

    Dell has made an absolute fortune, but he isn’t the visionary-type. He doesn’t have anything else to pull out of the bag.

    If I were him I’d sell up and go play golf.

    bold words added for emphasis by me… to illustrate how you’re projecting your own lack of ideas onto Mikey Dell. You can’t imagine what a captain of industry would do when confronted by the reality that he’s losing his ass.

    As for the rest of your post, I said as much in an earlier post:

    ‘Their current business model created a consumer desktop PC market that is no longer sustainable. They passed the point of diminished returns in a race to the bottom over price years ago, as evidenced by the fact that their customer service is overwhelmed by the sheer volume of questions, complaints, and returns of both good and defective merchandise.’

    So you’re preaching to the choir. Trouble is, you’re out of ideas and ready to retire. People like Dell and Jobs don’t give up that easily.

    Mikey Dell is half the man Steven P Jobs is, but I’m not about to write him off just because he had a brain fart once. He returned to a company that was already on the brink of collapse and he’s been hemorrhaging money since, but just like Jobs, he will make deep cuts in manufacturing, logistics, and his Madison Avenue ad agency, but not before choosing a new direction for Dell. He could get out of the PC business and no one would care. It’s that simple. His company has made a mess of customer service and is doing more damage to hurt the brand than their cheap shitty computers.

    I’ve been at this since ’79 and if there’s one thing I”m dead certain about it’s, people read what they need, not what they want. Like what, no one else is allowed to have an opinion?

    I can’t win around here.

    If it’s not the trolls, who by the way are anyone with a contrary opinion, it’s the seasoned Mac users, who are in a rut from thinking they are in lockstep with Steven P Jobs, until he sidesteps the bag of hurt that is their way of thinking. Thinking alike, is not thinking different, nor does it make you a fanbois, but come on!

    That statement of mine above, could have just as easily have been applied to Apple in 1996, replacing the word price with quality and they’re opposite sides of the same coin.

    I know I’m contrary, but no one can deny I’m not making good business sense. Many of you just can’t bear to put your emotions aside where business is concerned and debate this openly. Instead I’m witness to Town Hall meetings gone bad.

    The Young Turks (Apple’s fanbois) are full of piss and vinegar, huh? They wanna’ cap somebody for dissin’ day mane! The foolish among you, choose to stew in your own hatred for Dell just because you let him hurt your feelings once.

    Go AAPL!

  8. @G4Dualie…

    Yeah, but those monitors are made by others with a Dell logo slapped on the front. Personally, I’d get ill staring at a Dell logo all day.

    I have a ViewSonic anti-glare monitor, btw.

  9. @mr reeeeeeeeeeeee’

    How would Dell getting into the smartphone race be any different from their PC business?

    You tell me, you’re so smart, surely you have an original idea of your own, no?

  10. Personally, I’d get ill staring at a Dell logo all day.

    Me too, that’s why I’d never own anything made by them. Unless of course I could pop the logo off the front bezel of one of their monitors.

    Their twenty-four inch LCD was pretty decent on price and when I’m sitting in the dark killing zombies, I don’t much care what the exterior looks like.

  11. Like what, no one else is allowed to have an opinion?

    G4Dualie, perhaps what’s confusing you is while you’re entitled to your own opinion, you’re not entitled to your own facts, and that’s what people are discussing here.

    Oh, and btw, the word is pompons. Pom poms are the big dual guns on naval destroyers.

  12. Yeah, all Mikey needs to do to save Dell is buy NeXT and re-hire Steve Jobs.

    …Oh.

    Your idea that Dell can triumphantly rise from the ashes like Apple did ignores the reality that Apple could save itself because they had a visionary living in exile and his bleeding-edge computer company to rescue them.

    Dell on the other hand, who the fuck do they have to ride in and save them? What visionary do they have waiting in exile to replace Mikey?

    Forget good business sense, you aren’t even making any kind of sense. Deep cuts? Start over? Dell has honed itself so razor thin that deep cuts are no longer possible. To start over they’d have to turn back the clock to a time when their business model wasn’t being copied by everybody and their dog.

    As for Mikey having an epiphany, that idiot is the reason Dell is in the toilet to begin with. “Duuuuuuuh, our mission is selling cheap hardware. Profit margins? Fuck ’em, they just inflate the cost! I WANT TO BE MAKING PENNIES FROM WHAT WE SELL, OR EVEN BETTER, A LOSS! Yeeehaw, now that’s what I call doin’ business!”. He’s too dumb for an epiphany.

    The only way to save his company is to completely forget about competing on price, and that won’t happen. Your insitence that he’s going to miraculously rebound is baffling.

  13. I’d be interested to learn what exactly is going on within the Dell Computer work culture. It has essentially taken Dell only two years to fall from a reputation as the best Windows PC box provider to being known as one of the worst. It sounds like a rapid case of senility.

    Perhaps we should have foreseen Michael Dell’s encroaching dementia when he first made his tard-worthy SIDAGTMBTTS comment regarding Apple.

    http://acronyms.thefreedictionary.com/SIDAGTMBTTS

  14. @neomonkey
    Oh, and btw, the word is pompons. Pom poms are the big dual guns on naval destroyers.

    The fact is, if you google pom poms, the first page of hits to appear are cheerleading websites selling both pom poms and pom pons.

    You know what else neomonkey, other than your attempt to school me on cheerleading equipment, you haven’t added anything to the discussion.

    You skipped the article and who knows what else, just to single me out? Fine, it cuts both ways there Spanky, I’ll be fact checking you from now on, so I hope you’re ready for this. If fact I see no reason not to search your name to see what turns up.

    See ya’ round campus, pal.

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