Apple’s Jonathan Ive talks design

72 Hour Apple Black Friday Sale“OBJECTIFIED, by filmmaker Gary Hustwit, is the second installment in his trilogy on design (his first was Helvetica),” PBS reports. “OBJECTIFIED encourages us to stop and notice our surroundings and to think critically about creativity and consumption. Who makes all these objects, and why do they look and feel the way they do? How can good design make these things—and by extension our lives—better? What about the environment and the social and environmental costs associated with global manufacturing and planned obsolescence?”

PBS reports, “Featuring interviews with some of the world’s preeminent industrial and product designers, OBJECTIFIED is an exploration of the process at work behind everything from toothbrushes to tech gadgets. It’s about the designers who reexamine, reevaluate and reinvent our manufactured environment daily. It is about personal expression, identity, consumerism and sustainability. What can we learn about who we are and who we want to be from the objects with which we surround ourselves?”

Watch Jonathan Ive, Apple’s Senior Vice President of Industrial Design, talk design here.

[Thanks to MacDailyNews Reader “Martha in Canada” for the heads up.]

37 Comments

  1. Good movie, I got it through iTunes a last month. Helvetica is not bad either. I hope that both Ive and Job’s are inspiring new talent at Apple. I think Apple has seen what can happen if they let people without vision run the company, I am sure the board of directors will do anything not to make the same mistake as they did with sugar water man.

  2. I’m all for great design, until form takes precedence over function.

    Such as… eliminating needed ports (firewire), or requiring a pocket full of adapter cables (DVI/VGA), or not being able to quickly replace a battery, or having to find a dark space/angle to keep the glare off of a glass screen… all for the sake of design.

  3. How it is possible that Jonathan Ive has so much importance and the creator of the “brown zune” does not? lol

    This has nothing to do with this tread, but has any body watch the knight ride TV series? the one with the GT500 instead of the old Trans Am? it is so stupid, I have never see a program so stupid, way too much fantasies and very predictable, they came ou of the problem in a very stupid way. And guess what, I found out why… they use windows ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> Look at their monitors and it has a big windows logo in the back (even that Microsoft does not sells monitors or PCs). I just watch it twice (the first one was enough, but I wanted to give it a second chance).

  4. PC boy says: “How sad that none of Jonathan Ive’s product design is inspiring or original. They look FUGLY.”

    You got that right pc boy. Them thar Dells, boy now them’s the lookers. All them racing stripes and lots and lots of buttons, lots of buttons. Lots of little thingy-ma-bobs protrudin out here an there.

    Why do you hang out here pc boy? Won’t they let you play at the pc blogs?

    Not that zoontang had any real wit but this pc boy pretty much lacks everything. He’s not funny nor clever, he just seems to be upset.

  5. It is good that Ive is obsessive. Only can one reach a good solution by revisiting it several times. Sometimes that solution is elusive, but it is good for Apple that both Jobs and Ive are very obsessive indeed.

  6. Ive needs to get his ass back to art school fast.

    Prissy, ephemeral objects which promote form over function (a cardinal sin in pre-Jobs days) do NOT a ‘designer’ make.

    Pssst – watch out for you firewire ports guys, Johnny will have them whipped away before you can say ‘digital video’… spoils his curves, see? – and besides axing them will mean Apple can drive another couple of bucks outta every locked-in customer.

    Oh, and what about that matte screen whose colour-accuracy Apple was confirming as ‘preferred by designers’ just a couple of short years ago? Forget it! Johnny-boy can’t admire his reflection in it every day. Besides, offering it as a CHOICE would mean Apple having to take a hit on the obscene profits it earns.

    So here’s to ‘designer’ Johnny… a cookie tin, a big-ass metal wardrobe and a table-mirror. No good OS X users?..tough – cuz you’re locked in.

  7. @Twenty Benson

    I agree with Cubert, the issues you mentioned were likely not Ive’s doing. In fact, the two decisions you cite have clear business reasons behind them. Two types of screens on every Mac requires twice the inventory. Eliminating firewire on some machines is called product differentiation.

    Of course, if you want lots of choices and lots of ports, you can by a Dell or HP. In fact, HP offers so many choices that they are probably running out of numbers to use on their models.

  8. I saw this movie and always laugh when Johny Ive polishes his iPhone. LOL ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />)) Every single iPhone user makes the same thing. Polishing iPhone on lap is my regular habit too…

    IMHO glossy touchscreen its broken by design. Its a design flaw.

  9. To the PC jerks knocking Ive’s great designs, go away! Just like M$, you have absolutely no taste!

    As for the whiners and their never ending glossy screen issue. Not everyone prefers matte!

    Look on the new iMac. It’s tempered glass, how can you get a clearer picture from a piece of matte plastic than you can get from glass?

    I mean, yeah, in a bright area you might get reflection but it’s better than a slightly blurred picture which is after all, just what the matte coating does. And you still can get reflection on matte screens it’s just blurry reflection.

    You want to have matte then stick an anti-glare film on your glossy screen and be done with it.

    Here’s one: http://www.amazon.com/gp/offer-listing/B001N4BHJA/ref=dp_olp_new?ie=UTF8&condition=new

    Now please stop whining!!!

  10. @ British Mac Head

    A matte screen is a screen WITHOUT the glass. The only reason Ive glues it on top is cuz it looks oooohhh so ‘pretty-boy-Ive’. He can get away with this ‘form-over-function’ BS because he knows that despite over 50% of users NOT wanting it… Apple has OS X users LOCKED-IN… you’ve got nowhere else (legally) to go (the company’s iron-fist legal-team make sure of that!).

    The Apple Lock-In: driving down choice… driving up profiteering.

  11. …”despite over 50% of users NOT wanting it… “

    Some people here believe in what Goebbels used to say (“If you tell a lie big enough and keep repeating it, people will eventually come to believe it”).

    The facts remain the same: NEGLIGIBLE percentage of users prefer matte over glossy. The percentage is in single digits (lower single digits, that is).

    And another thing: a matte screen is a screen WITH MATTE glass; not WITHOUT a glass. Not that it makes any difference in the end.

  12. Predrag
    “matte screen is a screen WITH MATTE glass; not WITHOUT a glass.”

    No, this is not the case. On the previous generation of iMacs frustrated users (fed up with having to battle with their own reflection and the lights in their ceiling all day) ripped the glass off. The end result looks like a warranty-voided dog’s dinner – and it’s possible the glass has some structural function – BUT beneath all that glass is the original MATTE monitor surface – IDENTICAL to all monitor surfaces Apple used before it allowed Ive’s engrossed ego to run riot and dictate that (locked-in) OS X users had to submit to his tacky whims and appalling industrial design sense.

    Love: OS X
    Hate: Ive’s crap hardware designs

  13. kobranocka:

    Those polls are worth exactly as much as the electrons moved to display them online — nothing. Since they are self-selecting, they are automatically self-serving. Again, the minority that loves matte so much is very small (negligible), yet very vocal. That still doesn’t change the fact that they are VERY small.

    As we all know, in the PC world, where there is NO Johnny Ive, you can find both glossy, as well as matte displays on laptops. If you look at the numbers, it is clear that one of the two things must be true:

    1. The PC world is also ruled by some omni-present Johnathan Ive, who dictates that only very tiny percentage of all PC laptops is allowed to ship with matte screens, or;

    2. People PREFER glossy, so Dell, HP, Acer, Fujitsu (and others) make many more glossy than matte displays.

    Which do you think is true?

    Let’s not forget; for some nine months, MacBook Pro was available in two flavours: glossy and matte. You could take your pick at no extra charge. After nine months, matte was discontinued, and about a year later, it was re-introduced, but with an extra BTO charge. What does it tell you? If you are an intelligent person, you’ll figure out that Apple tested this matte vs. glossy thing, found out that nobody cares about matte, discontinued it, heard very loud backlash from a very minuscule vocal minority and for the sake of good PR, re-introduced that matte option, but for extra charge, so that they don’t end up losing too much money on those matte models.

    Apple doesn’t cover many other tiny niche markets. Since Jobs returned and slashed the product line-up, they only had a few different models that satisfy 95% of population. The remaining 5% have two choices: buy a Mac and live with the issues that aren’t addressed for them, or not buy a Mac (i.e. go Windows). The rest of Mac-buying public is quite fine, apparently.

  14. Does Predrag’s Stockholm Syndrome know no bounds?

    Firstly he assets that Apple’s matte screens used matte glass. When that claim fails he tries he insists that only the polls which agree to his own view of the world have any value!

    According to him, customer feedback from MacPolls – which show a majority in favour of matte screens – can be thrown in the trash. Likewise, no doubt, MDN’s own poll, where over 50% of respondents preferred matte. The only poll which he claims we should go by is Apple’s own – which no one has ever seen and which very likely never existed!.. Apple having frequently boasted that it never carries out any customer research.

    The truth of the matter is Apple has a customer ‘lock-in’ on a very tiny product range. It can f*ck around with that product range as much as it likes – regardless of the obstacles Ive’s design [sic] ego throws in front of serious users. If Apple had no lock-in you can be absolutely sure it would take its customers needs a whole lot more seriously… and take a small hit on its obscene profit-margins to ensure those customer needs were met with a broadened range of choices.

    But, as he has already admitted, having the responsibility as a customer to evaluate and chose a product, actually ‘confuses’ Predrag. From his words above, he clearly has the same struggle with democratic voting.

  15. “… he clearly has the same struggle with democratic voting.”

    And we all know how accurate and reliable voting is.

    Like say, Afghanistan? ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

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