Apple’s Jonathan Ive talks design

72 Hour Apple Black Friday Sale“OBJECTIFIED, by filmmaker Gary Hustwit, is the second installment in his trilogy on design (his first was Helvetica),” PBS reports. “OBJECTIFIED encourages us to stop and notice our surroundings and to think critically about creativity and consumption. Who makes all these objects, and why do they look and feel the way they do? How can good design make these things—and by extension our lives—better? What about the environment and the social and environmental costs associated with global manufacturing and planned obsolescence?”

PBS reports, “Featuring interviews with some of the world’s preeminent industrial and product designers, OBJECTIFIED is an exploration of the process at work behind everything from toothbrushes to tech gadgets. It’s about the designers who reexamine, reevaluate and reinvent our manufactured environment daily. It is about personal expression, identity, consumerism and sustainability. What can we learn about who we are and who we want to be from the objects with which we surround ourselves?”

Watch Jonathan Ive, Apple’s Senior Vice President of Industrial Design, talk design here.

[Thanks to MacDailyNews Reader “Martha in Canada” for the heads up.]


  1. Next to Steve Jobs, Ive is probably the most critical person at Apple. Take away Jobs and Ive and Apple would probably be developing crap like they did in the 90s within 5 years.

  2. Good movie, I got it through iTunes a last month. Helvetica is not bad either. I hope that both Ive and Job’s are inspiring new talent at Apple. I think Apple has seen what can happen if they let people without vision run the company, I am sure the board of directors will do anything not to make the same mistake as they did with sugar water man.

  3. I’m all for great design, until form takes precedence over function.

    Such as… eliminating needed ports (firewire), or requiring a pocket full of adapter cables (DVI/VGA), or not being able to quickly replace a battery, or having to find a dark space/angle to keep the glare off of a glass screen… all for the sake of design.

  4. How it is possible that Jonathan Ive has so much importance and the creator of the “brown zune” does not? lol

    This has nothing to do with this tread, but has any body watch the knight ride TV series? the one with the GT500 instead of the old Trans Am? it is so stupid, I have never see a program so stupid, way too much fantasies and very predictable, they came ou of the problem in a very stupid way. And guess what, I found out why… they use windows ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> Look at their monitors and it has a big windows logo in the back (even that Microsoft does not sells monitors or PCs). I just watch it twice (the first one was enough, but I wanted to give it a second chance).

  5. PC boy says: “How sad that none of Jonathan Ive’s product design is inspiring or original. They look FUGLY.”

    You got that right pc boy. Them thar Dells, boy now them’s the lookers. All them racing stripes and lots and lots of buttons, lots of buttons. Lots of little thingy-ma-bobs protrudin out here an there.

    Why do you hang out here pc boy? Won’t they let you play at the pc blogs?

    Not that zoontang had any real wit but this pc boy pretty much lacks everything. He’s not funny nor clever, he just seems to be upset.

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