“Layar’s free AR [augmented reality] browser has arrived in [Apple’s iTunes] App Store [Layar Reality Browser]. And with a bit of luck, it could become one of the device’s killer apps,” Kit Eaton reports for Fast Company. “If you’re still at a loss as to the significance of augmented reality, Layar’s own explanation from inside the app explains it well: ‘Layar is a tool to browse the world. It enables exploration, more informed decisions, serendipity and fun. […] While looking through the phone’s camera lens, a user can see houses for sale popular bars and shops, touristic information of the area, play a live game, etcetera.'”
“Layar aggregates all those little niggly bits of extra information you often wish you knew when visiting a certain new place–the best way to the train station from the point you’re standing on, where the best cafe is, and so on–and overlays it on the real world as viewed through your phone’s camera,” Eaton reports.
“The marriage between useful/fun/vital/helpful location-based data offered by Layar, the GPS and digital compass built into the iPhone 3GS (a 3G version is coming, Layar promises), and the legion of developers building new code for the platform give it a good shot at becoming the most popular AR browser on the market, if not a genuine killer app,” Eaton reports. “Especially since it’s free.”
Full article here.
More info about and download link for the free Layar Reality Browser via Apple’s iTunes App Store here.
[Thanks to MacDailyNews Reader “Robert S.” for the heads up.]