“Apple’s Mac sales in the U.S. last quarter were up between 7% and 12%, according to estimates published yesterday by research firms Gartner and IDC,” Gregg Keizer reports for Computerworld.
“Both companies said Apple will post third-quarter numbers significantly above the industry average, but disagreed on the Mac sales gains over the same period a year ago,” Keizer reports. “Gartner estimated that Apple sold 1.57 million Macs in the U.S. for the quarter ending Sept. 30, an increase of 6.8% over 2008. IDC, on the other hand, put Mac sales at 1.64 million, or 11.8% above last year. In both cases, Apple’s performance was higher than the industry average in the U.S., which IDC estimated was 2.5% and Gartner had at 3.9%.”
“Apple will not release its official sales figures until Monday,” Keizer reports. “‘Everyone is guessing at Apple’s numbers,’ said Bob O’Donnell, IDC’s vice president of clients and displays. ‘Here’s the interesting thing. Last month we called Apple [sales] low, and we got it wrong. I take full blame for that,’ O’Donnell admitted. ‘I thought, ‘How can they possibly maintain share?’ But they defy logic.'”
“In July, IDC estimated that Apple sold just 1.21 million Macs in the U.S. during the second quarter, which would have put the company down 12.4% year-to-year. A week later, however, Apple announced it had sold 1.64 million Macs in the Americas and at retail — the vast bulk of the latter also in U.S. stores — or nearly 2% more than the year before. Globally, Apple boosted Mac sales in the second quarter by 4%, to 2.6 million machines,” Keizer reports. “‘Their sales just seem to defy all logic,’ O’Donnell repeated. ‘There are obviously a certain number of people buying Macs even in the face of a recession.'”
Full article here.
MacDailyNews Take: It’s the new logic: Smart people are tired of wasting their money on crap.