Analyst: Apple’s Mac sales ‘defy all logic’ – beat PC industry average handily say IDC, Gartner

“Apple’s Mac sales in the U.S. last quarter were up between 7% and 12%, according to estimates published yesterday by research firms Gartner and IDC,” Gregg Keizer reports for Computerworld.

“Both companies said Apple will post third-quarter numbers significantly above the industry average, but disagreed on the Mac sales gains over the same period a year ago,” Keizer reports. “Gartner estimated that Apple sold 1.57 million Macs in the U.S. for the quarter ending Sept. 30, an increase of 6.8% over 2008. IDC, on the other hand, put Mac sales at 1.64 million, or 11.8% above last year. In both cases, Apple’s performance was higher than the industry average in the U.S., which IDC estimated was 2.5% and Gartner had at 3.9%.”

“Apple will not release its official sales figures until Monday,” Keizer reports. “‘Everyone is guessing at Apple’s numbers,’ said Bob O’Donnell, IDC’s vice president of clients and displays. ‘Here’s the interesting thing. Last month we called Apple [sales] low, and we got it wrong. I take full blame for that,’ O’Donnell admitted. ‘I thought, ‘How can they possibly maintain share?’ But they defy logic.'”

“In July, IDC estimated that Apple sold just 1.21 million Macs in the U.S. during the second quarter, which would have put the company down 12.4% year-to-year. A week later, however, Apple announced it had sold 1.64 million Macs in the Americas and at retail — the vast bulk of the latter also in U.S. stores — or nearly 2% more than the year before. Globally, Apple boosted Mac sales in the second quarter by 4%, to 2.6 million machines,” Keizer reports. “‘Their sales just seem to defy all logic,’ O’Donnell repeated. ‘There are obviously a certain number of people buying Macs even in the face of a recession.'”

Full article here.

MacDailyNews Take: It’s the new logic: Smart people are tired of wasting their money on crap.


  1. “‘Their sales just seem to defy all logic,’ O’Donnell repeated.”

    IF . . . IF . . . IF one is Microsloth-centric in his/her thinking they do! Quite obviously, Mr. O’Donnell is not conversant in the slightest with the Mac, its OS, its culture, its features, its reliability, or anything else pertaining thereto.

    This guy is, without a doubt, a PC troll who wouldn’t know quality from quantity if it bit him square on his keester.

    Begone with him and his ill-informed opinion!

  2. Who knows, even Windows 7, which is not that bad, will not be enough to reverse this trend. One thing is obvious, Apple is a hit with the younger crowed, so that is a way to really instil a trend.

  3. ‘There are obviously a certain number of people buying Macs even in the face of a recession.’ – Of course. When faced with economic downturns, we will continue to buy things we need but will look for greater quality and performance. Quite simply: Macs deliver. The cost saving alone, in time and exasperation over buying a Microsoft-based machine, makes the purchase of a Mac both rewarding and responsible.

  4. There are obviously a certain number of people buying Macs…

    Yes. Whether that number is 1 or whether it’s 1,000,000 it is a certain number. Congratulations you passed algebra.

  5. @ HMCIV

    Nope – algebra is abstraction. He passed arithmetic. But algebra seems to have blown him away… ” width=”19″ height=”19″ alt=”snake” style=”border:0;” />

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