“A majority of teens own an iPod, many use iTunes, and more than one in five intend to purchase an iPhone in the next six months, a new survey has found,” AppleInsider reports.
“The 18th bi-annual Piper Jaffray teen survey shows that Apple’s share among teen consumers continues to grow,” AppleInsider reports. “The results, revealed in a research note to investors Tuesday, were based on a survey of approximately 600 teenagers, who were queried about their buying patterns and preferences.”
AppleInsider reports, “Apple’s smallest market among teens — the iPhone — is poised to greatly expand. While 15 percent of those surveyed currently own an iPhone, 22 percent intend to purchase one in the next six months… Apple has maintained its utter dominance of the portable media player market, with an 87 percent total share, up from 84 percent one year ago. Coming in second was Microsoft with 3 percent, followed by Sony with 2 percent.”
AppleInsider reports, “Only 40 percent of surveyed teens legally purchase music online. But of those that do, a whopping 93 percent said they use iTunes to purchase songs. That’s the same total from one year ago. The next-largest provider is Rhapsody, with 2 percent. But 57 percent of teens use peer-to-peer networks to download pirated music. While still high, that’s down from 64 percent two years ago.”
Read more in the full article, which includes informative charts that breakdown results by manufacturer and type of device, here.
[Thanks to MacDailyNews Reader “Lynn W.” and “James W.” for the heads up.]