Bing bong the bitch is dead: Microsoft’s ‘decision engine’ loses significant share in September

“Microsoft Corp’s share of the Internet search market slipped in September, marking the first reversal since the software giant launched a revamped search engine to take on search giant Google Inc four months ago,” Alexei Oreskovic reports for Reuters.

“According to a report by analytics firm StatCounter, Microsoft Bing’s share of the U.S. search market decreased by more than 1 percentage point in September,” Oreskovic reports.

“Bing, which Microsoft is backing with a massive marketing campaign, had 8.51 percent share in September compared with 9.64 percent in August,” Oreskovic reports. “Google’s share of the U.S. search market increased to 80.08 percent in September compared with 77.83 percent in August.”

“StatCounter CEO Aodhan Cullen said in a statement that Bing has lost momentum since mid-August,” Oreskovic reports. “Yahoo’s share of the search market decreased from 10.5 percent to 9.4 percent, according to StatCounter.”

Oreskovic reports, “Microsoft shares were down 82 cents or 3.2 percent at $24.90 on the Nasdaq in early afternoon.”

Full article here.

MacDailyNews Take: Bing bong! The bitch is dead. Which old bitch? The wicked bitch! Bing bong! The wicked bitch is dead!

[Thanks to MacDailyNews Reader “Dale E.” for the heads up.]

52 Comments

  1. All these search engines do are spit out links to buy stuff nowadays. It’s getting increasingly difficult to find information you are looking for. The technology is regressing.

  2. “had 8.51 percent share in September compared with 9.64 percent in August,” … that is a 11.7% loss of the traffic that they had!

    That is about 1 out of every 8 people that they had using their service they lost in ONE MONTH!

  3. @ pastry chef

    I couldn’t agree more. It’s all about the cha-ching.

    And while I get that money does (and maybe even should to some degree) buy influence, search is becoming much too money driven to be useful — unless you don’t mind digging in to the 10th page of suggestions and beyond.

  4. Since Microsoft’s search engine share has nothing to do with anything Mac news, it just once again shows what a bunch of immature tools run this place. Seriously, grow up. There are plenty of things pertaining to the Mac and Apple that should be covered here. This isn’t one of them.

  5. No MDN is not the brutal one. Using Microsoft products is brutal!

    Maybe we should give terroist more PC’s; so we can make the first terror a lasting one! Plus, imagine them losing there plans, having virus’, getting Viagra ad’s, and the continual lost of stability.

    Probably the best way to monitor them! The ones leaping from their own homes.

  6. haha, I love this site! I very much enjoy the healthy/appropriate distain for Microsoft. watching them fail as they try to copy/coerce/muscle thier way through poorly thought out products is part of the fun of being an apple fan

  7. This is supposed to be “MacDailyNews, Where Mac news comes first”, right? How does Bing, which gas nothing to do with Apple or Mac relate? Maybe this site should be, Mac&MicrosoftHaterDailyNews;, Where Mac news and anything else where Microsoft is bashed comes first”. Really, I like your content, love my three Macs, two iPods, and my iPhone but articles like this are pointless and detract from what this site is supposed to be about–collecting all the world’s news about Apple and their products.

  8. @ Shawn

    Isn’t ignorance or not caring about what the other guy is doing (in your neighborhood) one of the major reasons MS is in the uncomfortable spot they are in, right now?

    Besides, you can google Mac news. A lot of us come to this site to see what MDN and the crowd are thinking.

  9. I;\’m about as anti-MSFT as they get, but I started using Bing (I’m a Mac user since 1987) about a month ago. After getting used to the differences I find myself preferring Bing over Google. The issue is exactly like the commercials say. Better, more concise search results.

    I was only interested in looking at something different because Google searches turned up too many responses on the first page that were nothing more than links to other search engines. I got tired of wading through a bunch of crap to find something useful.

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