Bing bong the bitch is dead: Microsoft’s ‘decision engine’ loses significant share in September

“Microsoft Corp’s share of the Internet search market slipped in September, marking the first reversal since the software giant launched a revamped search engine to take on search giant Google Inc four months ago,” Alexei Oreskovic reports for Reuters.

“According to a report by analytics firm StatCounter, Microsoft Bing’s share of the U.S. search market decreased by more than 1 percentage point in September,” Oreskovic reports.

“Bing, which Microsoft is backing with a massive marketing campaign, had 8.51 percent share in September compared with 9.64 percent in August,” Oreskovic reports. “Google’s share of the U.S. search market increased to 80.08 percent in September compared with 77.83 percent in August.”

“StatCounter CEO Aodhan Cullen said in a statement that Bing has lost momentum since mid-August,” Oreskovic reports. “Yahoo’s share of the search market decreased from 10.5 percent to 9.4 percent, according to StatCounter.”

Oreskovic reports, “Microsoft shares were down 82 cents or 3.2 percent at $24.90 on the Nasdaq in early afternoon.”

Full article here.

MacDailyNews Take: Bing bong! The bitch is dead. Which old bitch? The wicked bitch! Bing bong! The wicked bitch is dead!

[Thanks to MacDailyNews Reader “Dale E.” for the heads up.]

52 Comments

  1. All these search engines do are spit out links to buy stuff nowadays. It’s getting increasingly difficult to find information you are looking for. The technology is regressing.

  2. “had 8.51 percent share in September compared with 9.64 percent in August,” … that is a 11.7% loss of the traffic that they had!

    That is about 1 out of every 8 people that they had using their service they lost in ONE MONTH!

  3. @ pastry chef

    I couldn’t agree more. It’s all about the cha-ching.

    And while I get that money does (and maybe even should to some degree) buy influence, search is becoming much too money driven to be useful — unless you don’t mind digging in to the 10th page of suggestions and beyond.

  4. Since Microsoft’s search engine share has nothing to do with anything Mac news, it just once again shows what a bunch of immature tools run this place. Seriously, grow up. There are plenty of things pertaining to the Mac and Apple that should be covered here. This isn’t one of them.

  5. No MDN is not the brutal one. Using Microsoft products is brutal!

    Maybe we should give terroist more PC’s; so we can make the first terror a lasting one! Plus, imagine them losing there plans, having virus’, getting Viagra ad’s, and the continual lost of stability.

    Probably the best way to monitor them! The ones leaping from their own homes.

  6. haha, I love this site! I very much enjoy the healthy/appropriate distain for Microsoft. watching them fail as they try to copy/coerce/muscle thier way through poorly thought out products is part of the fun of being an apple fan

  7. This is supposed to be “MacDailyNews, Where Mac news comes first”, right? How does Bing, which gas nothing to do with Apple or Mac relate? Maybe this site should be, Mac&MicrosoftHaterDailyNews;, Where Mac news and anything else where Microsoft is bashed comes first”. Really, I like your content, love my three Macs, two iPods, and my iPhone but articles like this are pointless and detract from what this site is supposed to be about–collecting all the world’s news about Apple and their products.

  8. @ Shawn

    Isn’t ignorance or not caring about what the other guy is doing (in your neighborhood) one of the major reasons MS is in the uncomfortable spot they are in, right now?

    Besides, you can google Mac news. A lot of us come to this site to see what MDN and the crowd are thinking.

  9. I;\’m about as anti-MSFT as they get, but I started using Bing (I’m a Mac user since 1987) about a month ago. After getting used to the differences I find myself preferring Bing over Google. The issue is exactly like the commercials say. Better, more concise search results.

    I was only interested in looking at something different because Google searches turned up too many responses on the first page that were nothing more than links to other search engines. I got tired of wading through a bunch of crap to find something useful.

  10. Microsoft is so ridiculous; When ever I need to search their support pages for solutions of a problem, using BING does not brings me the correct answer and some times does not even bring me a result. Instead, I have to rely in Google and it even finds the solution inside microsoft’s own sites, sites that BONG didn’t find.

  11. @Ronin, since Ballmer, et. al., continually ignore the Apple accomplishments, don’t support the Mac with the Zune (oh noz) and have made NO software for the iPhone/iPod touch, it is indeed news when the biggest dinosaur in tech has nothing to offer.
    Well, maybe they have the edge with a cute, 6-year old Asian gurl pimping Windows 7 with cartoons, but otherwise, it’s a pretty sorry place to be king.
    MS – the days are numbered…

  12. Yeah they have a 8% because by default its the Search Engine when you installed the latest version of Internet Explorer 8 plus that also represent the people who are not smart enough to change it.

  13. OHH Boy, do I wish I had the executive chair contract with M$. I’ll bet they are flying over there.

    Fact, that would be great screen saver, replace the flying toasters with flying chairs. Do you think we’ll see that with Win7????

    Anyway, all you guys understand that Ballmer will not admit anything to the press relative to M$ product weakness. Thus his little quips such as “rounding error”, etc.

    Make no mistake about it, they know darn well the market is slipping away, I’m just not sure if they will be happy with 75-80% share of markets or if they really expect to continue to dominate at the 90%+ level. Fact is it’s probably impossible to stay at the 90%+ level even if they executed near flawlessly, because they can’t be everything to everyone. It’s never been done in history. So quite possibly, they are content to let their share settle to a more normal but still dominate share.

  14. They will probably sink more money into it. Microsoft is trying to be everything. Software and hardware aren’t enough for them, they want to own Internet search. And they seem pretty obsessed about it. They’ll just dig their attack deeper into Russia (Google) while the American/British/Canadian forces (Apple/Linux) are pressing on them from the other side. We know how that ends. Wonder if Ballmer has any cyanide?

  15. I don’t know about the MDN take. While hilarious Bing was certainly at it’s infancy, and it really should be up to Microsoft to knife the baby. Comparing it to an old witch sort of defoetus the purpoise.

  16. I, for one, think it really sucks that Google is emerging as the unchallenged monopoly gorilla for online searching. There are many neat engines out there — i’m cheering for Wolfram Alpha personally — but apparently the Google advertisement engine is just too profitable to stop. That’s bad for consumers!

    What’s even more sad is that Yahoo signed it’s own death warrant by giving its search engine business to Microsoft. Bingahoo (like Google) is now too much a shopping channel to be useful for those people who are researching, not shopping.

    If internet users are so stupid to choose only one search engine — even though it’s easy to run a metasearch on multiple engines at once — then one day they will be left only with two to choose from — Doubleclick/Google with a 99% market share and some equally crappy knockoff like Bing.

  17. ” Bing was certainly at it’s infancy”

    the only thing new about bing was the name. MS has been pushing the same useless search system under new names for years.

    …kinda like their OS.

    or did you mean that the search engine was infantile?

    (yeah i know, and the “defetus” was hilarious)

  18. @ Ronin,

    Besides the usual, “Why the fuck did you click on it if you didn’t want to read it?”

    What I really want to know is, “If we can use Bing on a Mac, how the hell is Bing dying not relevant to Mac users?”

  19. Any new search site that looks even half-way decent is going to get a lot of attention initially because Google search, although it was ahead of the pack in the beginning, is getting really long in the tooth and the internet community is seriously ready for something better.

    But whether Google’s search results are good or bad, the herd follows the leader until a worthy contender steps up and throws down the gauntlet.

    Bing is not a terrible search site, but it is certainly no contender. Personally, I thought SearchMe had potential, but they went bust. So much for the wisdom of the herd.

  20. I know I hate it when I mouse over on MDN pages and BING comes up!

    I guess Micro$oft is paying MDN a big chunk of $$$ to assault our senses with BING here in Mac land—and I’m not sure if that fact is bad or just plain funny.

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