“Apple should ponder acquiring Sonos in a move to tackle the home audio networking market, a small niche with big potential, according to an analyst,” Larry Dignan blogs for ZDNet.
“That’s the takeaway from a research note penned by William Blair analyst Ralph Schackart,” Dignan writes. “The report makes a lot of sense.”
The logic goes like this:
• Apple should enter the home audio networking market to extend iTunes and provide subscription services;
• Sonos would round out Apple’s lineup;
• There’s a lot of headroom in the home audio networking market.
Dignan reports, “Sonos is privately held. The company’s wireless networking gear distributes iTunes and other services like Pandora and Sirius XM throughout your home. If Apple bought Sonos, Schackart reckons that the market is worth an additional $2 a share in earnings to the company.”
Full article here.