“As of this writing, there’s about 24 hours until Apple hosts its latest product event, and speculation about what the company will release has become a blood sport,” Jim Goldman writes for CNBC.
“I would argue that the biggest release will be an upgraded Steve Jobs, and that at least this time around, the products will take a back seat to his return, quite literally, to center stage,” Goldman writes. “ure, there’s the requisite speculation about what new attributes a new class of iPods will feature; whether the iPod Classic gets an even bigger hard drive, or gets retired all together; whether new iPod Touches and Nanos get cameras; whether Paul McCartney or Mick Jagger joins Jobs on stage.”
“It’s ‘Jobs on stage’ that will be the show stealer,” Goldman writes. “Make no mistake: Jobs is back, in charge, firmly in control. Yet it’s one thing to hear it, or read it, but it’s a far different proposition to see it. Apple’s shares are running today and it very well could be a ‘buy on the rumor’ scenario, but I get the feeling investors will build on that momentum tomorrow as long as Jobs serves as ring master.”
Goldman writes, “For the past year, Apple has stressed its “deep bench” and that the company is bigger than just one guy. While I believe that to be true, that message will fade to the background Wednesday.”
Full article here.