AT&T and Apple sued over ‘misleading’ MMS marketing

“Apple and AT&T are facing another class-action lawsuit claiming the two companies falsely represented the iPhone’s ability to support MMS messaging,” Michelle Megna reports for InternetNews. “Multimedia Message Service is a standard way to transmit graphics, video clips, audio files and short text messages over wireless networks.”

“The suit, filed this week in an Ohio district court, alleges that the two companies were deceptive in promoting MMS as a feature on the iPhone 3GS,” Megna reports.

“Apple launched the iPhone 3GS on June 16, with MMS as one of the new features that was not included in the older 3G model. Upon the release of the updated iPhone operating system, version 3.0, which came out June 17, both models were supposed to be able to send and receive MMS content,” Megna reports. “But AT&T, the exclusive U.S. carrier for the iPhone, said it doesn’t currently support MMS, though it aims to do so ‘by the end of summer.'”

MacDailyNews Note: As has Apple, who have stated since the debut of iPhone 3GS: “MMS support from AT&T coming in late summer. MMS is not supported on first-generation iPhone.

Megna reports, “The new lawsuit follows a similar class-action proceeding recently filed in Louisiana over the MMS issue. The Ohio suit claims AT&T and Apple misrepresented the iPhone MMS feature ability, charging the two companies with a breach of contract and violations of the Ohio Consumer Sales Practices Act and the Deceptive Trade Practices Act.”

Megna reports, “”Millions of customers, as a result of the false and deceptive representations and concealments of Apple and AT&T, purchased the 3G and 3GS, waiting for the wonderful day in June 2009 when the new application would be available which would allow MMS. Unfortunately, after downloading the new 3.0 Software Update application, MMS still did not work on both the 3G and 3GS,” the lawsuit alleges.”

Full article here.

MacDailyNews Take: Besides eyeglasses and basic literacy, what these idiot plaintiffs and their shyster ambulance chasers need are calendars and the ability to use them. The judges involved in Louisiana and Ohio ought to fine these fools for wasting their courts’ time. Case closed.

32 Comments

  1. I think the key word in the lawsuit is “deceptive”. Back in March 2009 during the iPhone 3.0 Sneak Peak, the claim was that the iPhone would support MMS. For several months, Apple deceptively implied that MMS was a sure thing when released. It wasn’t until the day of release of the new software and iPhone3GS that the “not until end of summer” was added. Even though the software is a free update to previous iPhone owners, Apple tied in the software features and new 3GS features as an incentive to sell the new phone. So, for several months the idea of MMS was installed in peoples brains and then at the last minute a “”end of summer” clause was instituted into the advertising. I remember feeling a bit deceived when I found out after waiting for so long. I think the lawsuit has a valid claim. Lawyers are the only winners in suits like these but the institution is there for a purpose and that is to keep companies from deceptively tricking people into buying their product. We need to make informed choices.

  2. Apple and AT&T;should have worked out the kinks for US data traffic before deceptively implying that it would be available everywhere. Including, the largest sale of iPhone distribution which happens to be the U.S.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.