Microsoft and Yahoo ink 10-year search partnership deal

“Microsoft and Yahoo reached a long-awaited partnership Wednesday in a bid to challenge Google’s dominance in online search,” David Goldman reports for CNNMoney.

“Under the 10-year deal, Microsoft will integrate Yahoo search technology into its existing Web search platforms. Microsoft’s new search tool, Bing, will power Yahoo sites. Yahoo will sell premium ads on both sites,” Goldman reports. “Microsoft and Yahoo will share revenue on traffic generated on Yahoo’s network.”

“‘The deal will allow Microsoft to “create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company,’ said Steve Ballmer, Microsoft chief executive, in a statement,” Goldman reports.

MacDailyNews Take: Thank Jobs for Apple’s Mac which offers real and superior choice and value for customers through actual innovation (actions, not just words) in the personal computer market that was once almost totally dominated by a single, derivative company. Google earned their market dominance. Microsoft stole it. Now, thanks to Apple’s relentless drive, not desperate deals, Microsoft is in the process of losing it.

Goldman continues, “It was a partnership that was a long time in the making. Microsoft’s search market share has been slipping for more than two years, and the company has struggled to make its online advertising unit profitable. Meanwhile, Yahoo, once the search market leader, dropped to a distant second place behind leader Google by 2007.”

Full article here.

[Thanks to MacDailyNews Reader “Crabapple” for the heads up.]

46 Comments

  1. So, is there a kitten’s chance in a wolf den that instead of “Google it”, we’ll soon be hearing the majority of people say, “Yahoo it”, or “Microo it”, or even “BingHoo and decide!” ?

    And I can already imagine global search results:

    Query: “Computer operating system”
    Single Search Result: “Microsoft Windows”

    Query: “Portable digital music player”
    Single Search Result: “Microsoft Zune”

    This should be as successful as AOL!

  2. Everytime Ballmer or any of those Microsoft execs says “innovation”, every MS exec sphincter muscles immediately tighten up like a vise! It’s a technique they use to keep from laughing their asses off!!!

  3. @NHL “Do two losers make a winner?”

    Two wrongs don’t make a right, but three lefts do. ” width=”19″ height=”19″ alt=”oh oh” style=”border:0;” />

  4. Baldy Bot Ballmer : BUYING a company or BROKERING a deal is NOT innovation! Reality check dude. Microsoft BING is merely getting an ” upgrade” via Yahoo partnership arrangement.

    It is easy to understand his confusion about “innovation” since Ms has never have any experience with it.

  5. I still distrust Yahoo from their little stunt years ago when they changed everyones preferences from No I don’t want to receive crapmail from your crappartners to Yes.

    Toss in MiserableSoft and I can get a real hate on going.

    What are they going to call it?
    Suggested names: BINGHOO, BONGHAY, YABINGHOO

    I still cant beleive some of these loser analyists use Micro$oft and innovation in the same article without cracking up.

  6. Folks – How can we stand it ?

    “create more innovation”

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

    “better value”

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

    “real consumer choice”

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

    Please, we’re only Human

    Is cruel to make us laugh this much

    ” width=”19″ height=”19″ alt=”LOL” style=”border:0;” />

    BC

  7. M$ cannot build – it only copies, assimilates, or destroys. To my knowledge, few companies have ever benefited in the long term by partnering with M$. But many have suffered or failed.

    So long, Yahoo. It was nice knowing you. Now I can cross Bing2 (aka Yahoo) off of my list of available search tools.

  8. Ok, let’s see who I can piss off ” width=”19″ height=”19″ alt=”cool smile” style=”border:0;” />

    mike – RIP

    Predrag – are those guys still in business ?

    almux – don’t hold your breath

    wha? – ok, no, ask Ballmer

    chef – may not take that long

    Ichabod – אִי כָבוֹד

    rattlemouse – yes

    macaholic – all of them, he’s Ballmer

    Gabriel – exactly, it doesn’t

    goddess – Heavenly

    qka and Wings2Sky – long as our ship is watertight

    Demon – houston we have a problem, only place I know to play pino

    Mactoya – good thought

    @@Gab – department of redundancy department

    Kevin – as you wish

    Lurker – And Love

    wron – waskly wabbit

    Predrag – as you wish

    DogGone – arf

    AAPLguy – keep going up

    NHL – no, but 3 ties in group might get to next round

    Jubel – those days are coming to a close

    a2history – good math

    NHL – po’ kitty

    Macs King – naw, he got a million of ’em

    Jubel – naw, their heads have it plugged up

    alansky – have you tried googling for it ?

    3rdshoe – that’s a lot of math

    LateRegistrant – po’ trees

    rattlerat – still dreaming of the ones he used to know

    Oh well – could be

    bobcb – just “now” ?

    LLIB SETAG – Baldy Bot, good ‘un

    freebeer – are times the limits of human stupidity know no boundaries

    Bizzkit – MiserableSoft, another good ‘un

    freebeer – arf arf

    mike – that’s all ?

    BC – what a dork

    KingMel – yes

    Yea Yea, obviously too much time on my hands ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    Hope I didn’t miss anyone, later, BC

  9. In México there is a said:

    “Se juntaron el hambre y las ganas de comer”
    (The hunger and the desire to eat were joined)

    Shit happes, sometimes®

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