“Auckland interactive advertising agency AIM Proximity is having success carving out a global niche for a technology it specialises in: branded gimmicky applications for the iPhone,” Simon Hendery reports for The New Zealand Herald.
“AIM has been showing off a piece of software it has developed for US client Gillette. Called uArt, the application allows iPhone or iPod Touch users to take a photo of themselves or a friend, and then sculpt a virtual moustache on to the image,” Hendery reports.
“This type of gimmick is becoming increasingly popular with big brands trying to grab the attention of younger consumers,” Hendery reports.
Full article here.
[Thanks to MacDailyNews Reader “James W.” for the heads up.]
