“New licensing terms will make it easier for Apple to add Blu-ray drives to its computers,” Dan Frommer reports for Silicon Alley Insider. “Will it bother?”
“Apple has kept Blu-ray off its Macs (and Apple TV set-top boxes) in part because the licensing was such a pain,” Frommer reports. “Steve Jobs famously described Blu-ray as a ‘bag of hurt‘ last year.”
Apple might want to keep Blu-ray away from Macs forever, Frommer writes, because “Blu-ray is still expensive, and hasn’t really taken off in the market… Moreover, Apple’s iTunes movie rentals and downloads compete with Blu-ray. So if Apple wants consumers to switch from disc-based to digital media as fast as possible, they shouldn’t bother giving Blu-ray an entry into the Mac market.”
Full article here.
[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
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