“Much is made about Apple’s seemingly nonchalant attitude when it comes to the Apple TV. Several times, it has been dismissed as a mere “hobby” for the company, and not yet ready to stand with its other core businesses, the Mac, the iPod and the iPhone. But a new survey Apple put out this week, and a new Valentine’s Day themed promotion suggests that Apple is looking at the device with a more serious eye now,” MG Siegler reports for VentureBeat.
“The survey, sent out to new Apple TV buyers, asked them various questions about how they use the device. Some were questions about content, some were questions about what other devices the buyers owned. The most interesting ones seemed to suggest that Apple was asking if users ripped their own DVD, turning them into digital files which can play on the Apple TV,” Siegler reports.
“That process is illegal for DVDs, even though it’s legal for music CDs. Some woud argue that was a big reason for iTunes and the iPods initial success… If Apple could figure out a way to persuade the movie studios to make such an action legal in iTunes — and if Apple could figure out a way to rip DVDs much faster (perhaps using something like the Elgato Turbo.264 h.264 video encoder), that could be a game changer for something like the Apple TV,” Siegler writes.
Full article here.
