The real reason Apple killed Macworld Expo: Reuters reports Wall Street ‘disappointed’ with keynote

Apple Store“Apple Inc. said on Tuesday said it was dropping copy protection from songs sold on the Internet and debuted its slimmest 17-inch laptop yet, but with no dramatic products or master pitchman Steve Jobs, the company’s final Macworld performance disappointed Wall Street,” Gabriel Madway and David Lawsky report for Reuters.

MacDailyNews Take: Well, then, they’ll have to come up with new ways to try to sink the unsinkable or, failing that, spread rumors about “concern” over Steve Jobs’ health via “news” fronts set up by and run for the benefit of stock manipulators. This is precisely why Apple pulled out of Macworld Expo, by the way. Besides awful timing on the calendar (new products a week after Christmas?), the expectations have become simply totally unrealistic.

Madway and Lawsky continue, “Apple shares slid 0.7 percent.”

MacDailyNews Take: Ooh, that’s a HUGE disappointment, Madway and Lawsky, you hacks. Why not try reporting the news instead of making it up for a change? Are there any real journalists left?

Madway and Lawsky continue, “‘There were some innovative products, but no true blockbusters,’ said Robert Francello, head of equity trading for Apex Capital hedge fund in San Francisco. ‘People were bullish going into it, and now they’re kind of taking money off off the table.'”

MacDailyNews Take: Gee, a hedge fund talking down Apple. Imagine that.

Madway and Lawsky continue, “Tuesday’s event produced few surprises. Apple announced a $2,799 17-inch laptop that is the company’s lightest and slimmest ever, as well as tweaks to software for home movies and photographs.”

Full blah, blah, blah – Think Before You Click™here.


  1. I think the DRM-free bit and new pricing at the iTunes Store were significant. Once the new pricing goes into effect, the only players left standing in the digital music download business will be Apple and Amazon. Apple, because Apple makes its profit from selling iPod not music. Amazon, because Amazon can use the little-profit digital music sales to direct customers at other profitable products they sell (such as iPods). Everyone else trying to actually make money selling digital downloads will be gone, unless they can figure out a way to tie selling the music to selling something else.

    Suddenly, I have almost 200 previously purchased songs I can upgrade to iTunes Plus.

  2. Actually, reading between the lines, we saw some major strategic statements from Apple:
    1. Apple intends to keep dominating the music market. (“We plan to maintain or grow our music market share and our iPod share.”)
    2. Apple intends to become dominant in the mobile music market. (“We plan to grow our mobile music market share and our iPhone share.”)
    3. Apple intends to move into the cloud, though slowly over a series of small steps. (Note contrast to big vision statements by others.)
    4. Apple intends to keep becoming greener in its products.

  3. WTF?!?! What is it that I keep missing about the relationship between Apple and Wall Street? Microsoft has not offered an innovative product in, what amounts to, eons in the tech industry. (Innovative product? Heck, try even an innovative thought.) So, what’s with the double standard and completely outrageous expectations for Apple? Here we are, in the middle of a major recession and, once again, investors and brokers are behaving irresponsibly. Can we say self-fulfilling prophecy…
    This roller-coster BS from analysts deserves some of the direct blame for the market instability. I swear these people are like gremlins, impishly running around upsetting everything that they can because they can.

  4. When Phil introduced Tony Bennett, I know he will sing “I left my heart in San Francisco” – a perfect song to end the last show. This is cleverly planned.

  5. Even if there was no home run, there were six singles.

    “I wouldn’t be surprised if one or two of the ‘missing’ items aren’t announced separately before the end of the month just to drive home the point that Apple is in charge of Apple’s release schedule.”

    I agree.

  6. Out went Apple with a whimper of a keynote.

    Frankly, we’ve been spoiled for so long. IMAGINE the pressure on Apple to come up with some incredible, unknown product every year. Quite a feat to continue.

    Now they can introduce new product when they want to, and have more marketing impact (i.e. surprise) when they do.

    Apple – great company, and growing in a new direction which was prepared for years ago…..

  7. no matter what, the fact is investors are disappointed with the most underwhelming macworld keynote ever: two software upgrades and a long overdue 17″ macbbok pro? you gotta be kidding me.

    aapl is falling where all the other big techs are up 3-5 %. that’s almost a 5-7 % spread. apple is famous for making bold moves. but the last one was two years ago. where is the new mac mini, the new appletv, imac, 11″ macbook, 7″ mac touch, mac netbook, mobile me upgrade, the list goes on and on.

    it seems to be apple has become very cautious and conservative in their approach to new products lately.

  8. I guess maybe I just had lower expectations than most, but I wasn’t the least bit disappointed. I’m very excited about the new iLife apps, and I think the news about higher quality, DRM-free music is great.

    The expectations about MacWorld have gotten so high that I think it’s become impossible not to disappoint. Perhaps that’s another reason they decided to pull out.

  9. The software upgrades are awesome. Why do ppl gripe when they could spend several months becoming proficient at these wonderful programs and learn so much with such enjoyment?

    Spoiled brats.

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