The real reason Apple killed Macworld Expo: Reuters reports Wall Street ‘disappointed’ with keynote

Apple Store“Apple Inc. said on Tuesday said it was dropping copy protection from songs sold on the Internet and debuted its slimmest 17-inch laptop yet, but with no dramatic products or master pitchman Steve Jobs, the company’s final Macworld performance disappointed Wall Street,” Gabriel Madway and David Lawsky report for Reuters.

MacDailyNews Take: Well, then, they’ll have to come up with new ways to try to sink the unsinkable or, failing that, spread rumors about “concern” over Steve Jobs’ health via “news” fronts set up by and run for the benefit of stock manipulators. This is precisely why Apple pulled out of Macworld Expo, by the way. Besides awful timing on the calendar (new products a week after Christmas?), the expectations have become simply totally unrealistic.

Madway and Lawsky continue, “Apple shares slid 0.7 percent.”

MacDailyNews Take: Ooh, that’s a HUGE disappointment, Madway and Lawsky, you hacks. Why not try reporting the news instead of making it up for a change? Are there any real journalists left?

Madway and Lawsky continue, “‘There were some innovative products, but no true blockbusters,’ said Robert Francello, head of equity trading for Apex Capital hedge fund in San Francisco. ‘People were bullish going into it, and now they’re kind of taking money off off the table.'”

MacDailyNews Take: Gee, a hedge fund talking down Apple. Imagine that.

Madway and Lawsky continue, “Tuesday’s event produced few surprises. Apple announced a $2,799 17-inch laptop that is the company’s lightest and slimmest ever, as well as tweaks to software for home movies and photographs.”

Full blah, blah, blah – Think Before You Click™here.


  1. I know that there were really no rumors for this keynote regarding an iphone rev, but I really wanted to see a 32gig, so I could have an iphone when I travel later this month…. darnit.

    Oh well…

    But getting back to the topic, yeah, that was a really bad – is bad too tough of a word here? – keynote. There was nothing to show… hence it’s the last show, I guess. Release in their own time!

  2. I was only ‘real disappointed’ in the lack of an upgrade to the mini, despite all the rumours. It’s the only Mac that will currently fit my budget, and I’ll be darned if I’ll but the current model, as old as it is. Guess I’ll just return to waiting.

  3. This “blah” keynote was AAPL’s ways of saying Good Riddance to Macworld. They don’t need one stage anymore to parade their wares. As Phil said in the keynote, acc’d to TUAW, the Apple Stores are equivalent to “100 Macworlds every week.”

    That the Street only cares about blockbusters shows how short they are. Just like music and movies today, everyone has the attention span of a gnat with regards to legs. And Apple has legs. There will be a new mini. There will be Snow Leopard, and I’ll bet there will be a 32 GB iPhone, but these will happen on Apple’s terms, not IDG’s or the Street’s.

    Viva Apple.

  4. With almost no hardware upgrades (except for the highest of high end portables), this was definitely a disappointment. I was hoping to get a co-worker I know to switch to Mac (her PC is dying) with the promise of a Mini upgrade (or even an iMac). When Phil started with the cool iLife demo, I think a lot of us thought this was going to build to something big.

  5. “Tweaks”?

    There is an old saying, “Don’t attribute to conspiracy what can be explained by incompetence.” But i find it hard to believe there are that many incompetents in the world. In some respects that would be scarier than conspiracies.

    I agree Apple is leaving MacWorld because of the bad timing and because the press/market/public is never satisfied. Even before the keynote was over the usual chorus of “worst keynote ever” started up. We hear this every time someone’s personal fantasy isn’t fulfilled, and often when it is, too. There were some promising announcements in this keynote even if they were about things John Smith of 123 Main St, Anytown, USA isn’t interested in.

    I wouldn’t be surprised if one or two of the ‘missing’ items aren’t announced separately before the end of the month just to drive home the point that Apple is in charge of Apple’s release schedule.

  6. @ 84 Mac Guy:

    Wrong! Phil was right there on stage. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

    I agree with MDN here. This event was almost indistinguishable from a Jobs keynote. The wording, the pauses, the content, etc. was exactly the same.

    It was also an all good news event. Major updates to two software suites, online components for one, and a brand new laptop, probably the best in the world right now. They also f*cking removed the DRm form all music in the store for cripes sake! People have been begging, blogging, and talking about that for years and when it finally arrives there is a resounding “meh.”

    This is why Apple is quitting Macworld. You can’t please anyone nowadays, and Apple (apparently) will be criticised no matter what they do.

  7. You know Mac OS X has a built in dictionary, don’t you?

    rumor |ˈroōmər| ( Brit. rumour)
    a currently circulating story or report of uncertain or doubtful truth : they were investigating rumors of a massacre | rumor has it that he will take a year off.
    verb ( be rumored)
    be circulated as an unverified account : [with clause ] it’s rumored that he lives on a houseboat | [with infinitive ] she is rumored to have gone into hiding.
    ORIGIN late Middle English : from Old French rumur, from Latin rumor ‘noise.’

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