“ChangeWave’s latest survey on consumer PC buying shows weaker demand for the holidays – yet there are also positive signs,” Paul Carton reports for Seeking Alpha.
“Just one year ago, 11% of respondents planned to buy a laptop in the next 90 days, compared to only 8% in the latest survey. A similar drop has occurred for desktops, with 8% planned buyers last November dropping to just 6% currently,” Carton reports.
“Midst the bad news, Apple and its newly revamped MacBook line are still managing to gain traction with consumers,” Carton reports.
“The new Apple MacBooks feature aluminum unibody enclosures and improved graphics, as well as glass multi-touch trackpads – and 7% of respondents now say they’re likely to buy one over the holidays,” Carton reports. “In addition, another 6% say they’re likely to purchase the traditional White MacBook Laptop, which Apple recently lowered the price on to $999.”
Carton reports, “Overall, one-in-three respondents (33%) plan to buy an Apple laptop over the next 90 days – up 4-pts since September – while 27% plan to buy an Apple desktop, a 1-pt increase.”
“Moreover, the uptick for Apple is occurring in the context of a rapidly shrinking PC market,” Carton reports. “Nonetheless it’s not easy to increase market share right during the worst spending environment in years. Thanks to their refreshed line of MacBooks, Apple is doing just that.”
Full article here.
[Thanks to MacDailyNews Reader “Carl H.” for the heads up.]