Report: Microsoft has no plans to launch branded ‘smartphone’

“Contrary to rampant market speculation, software giant Microsoft Corp. has no plans to launch a branded mobile smartphone, a person familiar with the company’s thinking said Tuesday,” Jessica Hodgson reports for Dow Jones Newswires.

MacDailyNews Take: Since when does Microsoft think?

Hodgson continues, “‘It’s clearly not Microsoft’s strategy to make phone hardware,’ the person said. ‘Our core competency is creating an operating system and a set of services that enable our partners to produce great phones.'”

MacDailyNews Take: So, where are these “great” Windows Mobile phones? Also please explain why Microsoft tossed their PlaysForSure “partners” into the dumpster in order to execute their Zune debacle?

Hodgson continues, “Earlier Tuesday, a research note from Canaccord Adams suggested the company was readying a smartphone based on hardware from Nvidia Corp., which would possibly incorporate Microsoft’s Zune music device. Such a product would compete directly with Apple Inc.’s iPhone… Such a plan would put Microsoft directly into competition with many of its big clients. The software company makes mobile phone operating systems that are used by a number of handset makers.”

MacDailyNews Take: See previous question.

Full article here.

[Thanks to MacDailyNews Reader “Mike in Helsinki” for the heads up.]

If true, it’s too bad; it would have been fun to see the disaster they would’ve cobbled together.

27 Comments

  1. > Such a product would compete directly with Apple Inc.’s iPhone

    “Compete”? It would be more accurate to say “attempt to compete.”

    Combine a mediocre phone with a mediocre music player running mediocre software, and you get… mediocre competition for iPhone. And a mediocre product that no one will want. Looks like Microsoft is playing it smart this time; their most profitable option is NOT to compete with iPhone directly, a lesson learned from Zune/iPod.

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