“What’s in store for Apple, the holiday season powerhouse over the last several years?” Arik Hesseldahl asks for BusinessWeek.
“Sales of iPods are expected to decline this year from last year. Market research firm NPD’s latest sales figures suggest Apple will sell 18.5 million to 19 million iPods during the quarter ending in December. That would represent a drop of more than 3 million units,” Hessledahl reports. “A lot of those lost sales will be made up by sales of Apple’s popular iPhone device, which does everything an iPod does while also making phone calls.”
Hessledahl reports, “Analyst Bill Fearnley of FTN Midwest said in a research note Nov. 24 that he expects Apple to sell 6.3 million iPhones in the current quarter, matching the total sold since the device’s debut in 2007.”
MacDailyNews Take: Bzzzt. Wrong again, Arik. In fiscal 2007 (ended September 29, 2007), Apple sold 1.389 million iPhones. In fiscal 2008 (ended September 27, 2008), Apple sold 11.627 million iPhones. Add the two together and Apple has sold 13.016 million total iPhone units since the device’s debut in 2007 (Apple sold 6.892 million units alone in fiscal Q408, ended September 27, 2008).
Full article here.
MacDailyNews Take: In the interest of accuracy, BusinessWeek should correct this extremely-easy-to-research mistake immediately. What’s going on over there, BusinessWeek? Very sloppy.
MacDailyNews Note: Arik loves email (he might even tell you that he’s “Ivy League-educated” whether or not you ask): . Also, and more importantly, please contact BusinessWeek Editors here.
Sample message for BusinessWeek Editors:
In the article “‘Tis the Season for LCD TVs: Consumers will be spending less this holiday season, but they’re allocating more of their budgets to home entertainment devices” (http://www.businessweek.com/technology/content/nov2008/tc20081124_035774.htm), Arik Hessledahl is incorrectly reporting Apple’s total iPhone units sold since the device’s debut in 2007 as “6.3 million” when, in fact, Apple has actually sold 13.016 million since the device’s debut through September 27, 2008.
Please correct your error.
[UPDATE: 1:00pm ET: Without acknowledging the article has been updated to fix Hessledahl’s error, BusinessWeek’s article has been changed to read, “Analyst Bill Fearnley of FTN Midwest said in a research note Nov. 24 that he expects Apple to sell 6.3 million iPhones in the current quarter, which would represent a quarter-on-quarter drop of more than half a million units.”]