Ziff Davis Media announced today that PCMag, its flagship brand, will go all-digital. The final print version will be the January 2009 issue. Further emphasizing its all digital direction, it was also announced the PCMag Network will be renamed PCMag Digital Network with PCMag.com as its lead property.
For the past seven years, PCMag has leveraged its long-standing position with technology readers and advertisers to build one of the leading digital media properties in the technology category. During this period, its digital assets registered annual audience and revenue growth of 33% and 42% respectively. Today, the PCMag Digital Network, with over seven million unique monthly visitors, reaches in excess of 10 times the circulation of the print publication.
“Moving our flagship property to an all-digital format is the final step in an evolutionary process that has been playing out over the last seven years,” stated Jason Young, CEO of Ziff Davis Media, in the press release. “Since 2000, online has been the focal point where technology buyers get their information and technology marketers are directing their dollars to drive demand and build their brands. We have been carefully preparing for this step and are fortunate to have a digital business that has the scale, profit, and opportunity to carry the brand powerfully into the future.”
According to Ziff Davis Media, “For readers that prefer the traditional magazine feel, a digital version of PCMag will be made available to them.”
MacDailyNews Take: We’re not sure that helps with “traditional magazine feel,” but surely the trees are happy today.
Source: Ziff Davis Media
[Attribution: Breitbart. Thanks to MacDailyNews Reader “Roberto” for the heads up.]