Apple’s secret weapon

“Apple has had a lot of things going its way lately. The iPhone is a hit. Microsoft’s Windows Vista operating system is stumbling. And Chief Executive Steve Jobs continues to carry the company’s flag at public events, despite rumors of ill-health,” Brian Caulfield reports for Forbes.

MacDailyNews Take: By all means, make sure you keep those unfounded rumors alive, Brian.

Caulfield continues, “But the Cupertino, Calif.-based computer and gizmo maker’s least-heralded break may be the fast-falling price of the NAND-flash memory that lets it add ever more storage capacity to its iPod digital music players at ever-falling prices. It’s one of several factors that has helped Apple beat earnings expectations quarter after quarter.”

“The good news for Apple is there’s no sign that trend is going to abate anytime soon,” Caulfield reports.

Full article here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]

18 Comments

  1. “MacDailyNews Take: By all means, make sure you keep those unfounded rumors alive, Brian.”

    As if MDN never publicizes unfounded rumors, unlikely scenarios, ill-founded gossip. To wit,

    “RUMOR: Apple prepping new iMac, Mac mini for November 10 debut? New Mac Pro in January?
    Monday, November 03, 2008 – 12:16 PM EST”

  2. @ smnkm and El Guapo

    I see the word RUMOR: in front of the rumors you quote about MDN. I never see any such thing in front of the ill-founded gossip Caulfield reports.
    Keep it up MDN. I lived through the years of “Beleaguered Apple is dead” crap that I had to read every day.

  3. It would be nice if you could choose how much storage you wanted in your iPhone/iPod touch, sort of like how you can (if you have the cash) put up to 16GB of RAM into a Mac Pro using Build to Order.

    I’d definitely get a 128GB iPhone. Wow, that would be sweeeeet!

  4. It’s nice that the health issue is listed as “rumor”. Not only does it keep the thought out there, but it denigrates it! MDN is less disrespectful of the “rumors” it repeats, but it also clearly labels them as such. It also clearly (for those in the know) marks items from nimrods, dimwits, and shills which we maybe don’t want to favor with our clicks – but could if we insisted.
    As for the price of NAND, that isn’t so much a “secret” as it is a “hidden in plain sight”. The implications aren’t totally obvious to one and all, but they are right there for those who can recognize their import. And Apple isn’t alone in benefitting from this, but it is certainly one of the “early adopters” who will benefit more than most.

  5. I would have thought that anyone would see a difference in publishing rumours about prospective technology and those concerning the health of a primary personality when no new evidence of any further health problems has arisen but simply referring back to yesterdays unsubstantiated rumours regarding the matter, or am I asking too much?

  6. “As if MDN never publicizes unfounded rumors, unlikely scenarios, ill-founded gossip. To wit,”

    Difference being MDN isn’t writing for a financial magazine that people may heed as advice about their investment decisions. If you are taking your investment advice from MDN you deserve whatever you get. People listen to Forbes and if they get it wrong it punishes stockholders for no good reason. You can’t even compare the two.

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