“Apple is believed to have tapped iPhone reseller and largest independent European mobile phone retailer Carphone Warehouse to help push sales of Macs in the United Kingdom,” Kasper Jade reports for AppleInsider.
“People close to the retailer tell AppleInsider that a plethora of Mac-related placeholders have recently turned up in the company’s inventory system, suggesting a plan may be in place for some Carphone Warehouse-operated outlets to begin selling the Apple-made computers and accessories ahead of the holiday shopping season,” Jade reports.
“Among the items currently listed as ‘new’ in inventory — but not in stock — are MacBooks, MacBook Airs, MacBook Pros, Apple power adapters, MacBook replacement batteries, MacBook Air Super Drives, Time Capsules, AirPorts, AirPort Extreme cards, the Mighty Mouse, Mobile Me, and, oddly, Mac minis and 20- and 24-inch iMac desktop systems,” ,” Jade reports.
“Carphone Warehouse is presently locked in a market share battle for PC sales with local rival PC World, but doesn’t yet sell desktop systems. Instead, it markets its own brand of ‘webbook’ notebook in addition to mainstream models from manufacturers such as Acer, HP, and Toshiba,” Jade reports.
More details in the full article, including screenshots of Carphone Warehouse’s inventory system, here.