Apple’s iTunes Store “is the largest retailer of music in the world and when Apple announces that customers are now renting over 50,000 movies and TV shows per day, and you’ll get a sense of why Apple is stalling on Blu-ray,” Danny Gorog writes for APC Magazine.
“There’s likely to be one winner in the HD space, and the less legitimacy Apple (who is the leader in the video production space via its Final Cut franchise) gives to Blu-ray, the less likely the format is to succeed,” Gorog writes.
“In Apple’s world of course, all media should come via the iTunes cloud. And if it doesn’t come from iTunes it should be created or ripped by the user. In Apple’s world, the more media that consumers purchase from iTunes, the more powerful and valuable its formats, platform and hardware proposition becomes,” Gorog writes.
“Apple is stalling on Blu-ray for as long as it can, and consumers don’t care. The longer Apple can hold off Blu-ray the better its chances of dominating the market for video and TV show downloads, like it does for music,” Gorog writes.
Full article here.
Blu-ray on Macs, inevitable it will come, better sooner than later, when the needed slimline drives are available
but really this is going to happen:
marketingwise it makes sense to delay macs with blu-ray as long as it is not too awkward, in order to sell twice to people who need a mac now and blu-ray as soon as possible. (and as most people here probably agree: apple is good at this marketing game)
What more in my head: i can’t believe that 50 GB media is made unnecessary by the internet within the next few years. The price of Blu-ray media drop as sharply as for CDs and DVDs, or?
Peace