CNET’s Matt Asay: ‘There’s something very different about using a Mac’

“People use Windows because they must, not because they necessarily want to. Those that can afford to buck the IT department’s preference [business executives] are all running Mac OS X now, and not because they must,” Matt Asay writes for CNET.

“Until you’ve spent time on a Mac, you’re almost certain to pillory this perspective, but there’s something very different about using a Mac,” Asay writes. “It’s a beautiful piece of hardware, complemented nicely by an inviting, rock-solid operating system with seamless integration into the services – iPod, iPhone, iLife (Apple’s creative productivity suite) – that people desire.”

Asay writes, “Windows is IT. It’s industrial and it’s useful. The Mac is something more, and that is why more and more people choose to buy it.”

Full article here.

MacDailyNews Take: “Mac users have made a conscious technology choice and are therefore better informed.” – Paul Thurrott of Windows Vista Secrets, Windows IT Pro Magazine, Windows Weekly, SuperSite for Windows, etc., December 06, 2004


  1. “The Mac is something more . . .”

    It’s giant croutons in your salad that never get soggy. It’s a red light bulb on a steamy night. It’s a young doe that smiles, winks and says, “I believe in you and I’m delicious.” It’s corduroy pants that don’t make that weird rustling noise even if your thighs are huge. It’s that new car smell that reminds you that you left the stove on an hour before the cruise ship leaves the dock.

    It’s just that good.

    (Inspired by the genius of Crispin Porter + Bogusky)

  2. Do you get that sense of belonging? Do you get that smug sense of superiority? Do you now have the urge to peddle Macs for Dummies door to door?

    That something different you’re feeling is that sense of elitism that we Mac people deny exists yet relish in it.

    Like Scientologists, we now know well never be required to have an opinion again. It’s done for us. Steve will tell us what’s cool and what’s not cool. If Steve says people don’t read books, well by gosh, we won’t read books. If Steve, the man who once said it’s better to be a pirate than join the Navy, tells us to get in line because we’re part of his Navy now, well show us the deck to swab.

    The difference is that you are experiencing the unbearable lightness of being a Mac user.

  3. If you read the original article on CNET, then be sure to read the comments. The MS Fanboys are getting really restless. I suspect they know their boat is sinking but they are having a very difficult time with Mr. Reality.

  4. Here’s a brilliant post to that CNet article:

    “I almost never see a Mac on a plane.”

    That settles it for me. With that kind of stunning logic and solid insight, I must ditch the Mac for a Windows PC.

    I’m in awe.

  5. from theloniousMac, “That something different you’re feeling is that sense of elitism that we Mac people deny exists yet relish in it.”

    MMMMMMM, relish ” width=”19″ height=”19″ alt=”tongue laugh” style=”border:0;” />

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