Report: Microsoft to cancel Gates+Seinfeld ads

“Remember those awful Microsoft ads with Jerry Seinfeld and Bill Gates? Well, now you can forget them,” Owen Thomas reports for Valleywag.

“Microsoft flacks are desperately dialing reporters to spin them about ‘phase two’ of the ad campaign — a phase, due to be announced tomorrow, which will drop the aging comic altogether,” Thomas reports.

“Microsoft’s version of the story: Redmond had always planned to drop Seinfeld. The awkward reality: The ads only reminded us how out of touch with consumers Microsoft is,” Thomas reports.

Full article here.

[Thanks to MacDailyNews Readers too numerous to mention for the heads up.]

In Redmond, “phase two” must follow “number two.”

We can almost hear this pre-launch conversation:

See, we did the Burger King ads, so we know everything. So, what we’ll do is run a couple of indecipherable pieces of crap that are designed to drastically lower expectations.

Yeah, use Jerry as a decoy; pay him big money. Jerry loves cash even more than his Macs; he’ll do anything for it.

So, anyway, then, when it sucks, we “cancel” the whole thing, so when we start running the regular Windows Vista campaign ads, everyone will think the things are as effing brilliant as, uh, Apple’s ads. Or something like that. Whatever. Microsoft’s paying us dump trucks full of cash which means that, after this all blows over, we can buy even more Macs and iPhones for the agency!


  1. Darn it! Anything that makes Microsoft the butt of a joke is okay in my book. Let em spend the money! It just shows everyone how out of touch Microsoft is.

    For us Apple fans, this news is not good. By the way, this post also applies to Ballmer’s retirement when that occurs. Long live Ballmer!

  2. WTF? Microshaft has plenty of money to do proper focus-group studies. I’ve seen what well-done focus group research can do when sharp people are behind them. And I have no doubt that before Microshaft ran these ads, they paid to have focus-group feedback. But…

    How can any single company blow millions on a comic and production blow things so badly? I wish I had competition this inept. Apple is so damned lucky. With enemies this retarded, who needs friends?

  3. Another great opportunity for Steve to rev up the engines at Cupertino and deliver a Mac, along with an OS, that is stable, fast, reliable and untouchable by MSoft as it remains distracted with failed Vista and failed marketing.

    And, please, please don’t tell me the Mac is already stable, fast, reliable and untouchable. It’s not, but it could be. If only Steve would release his coders from the shackles of the phone and the tunes player so they could make the Mac all it can be.

    The result would be fantastic: giant gains in market share and even more giant gains in AAPL. What a buying opportunity today’s price is if only Steve would quit playing around and focus on the tools for big boys.

  4. Yeh-heh-heh-heh-hehessssss . . . this is CLASSic!

    So, Microsoft is about to admit that de Seinfeld casting was always DESIGNED to suck!!! Kind of reminds me of de last couple years of his show.

    This is de beginning of de end — look for Ballmer to be found in his own Heath Ledger bedroom moment sometime in de next month. Either that, or watch closely to see if he starts letting his fingernails grow to unmanageable lengths and buys a suite in Vegas.

  5. What? Microsoft needs to stay heading one direction for more than two weeks.

    The ads weren’t great, but if MS would stay the course, and not listen to everyone’s opinion, the ads might have become –gasp– “classics,” just for their quirkiness.

    This company is like a chicken with its head cut off.

  6. Why would Microsoft drop them. They were exactly on target with Microsoft. Particularly the second commercial, which showed how the rich are trying to be in touch with the common man, but in the end just couldn’t relate and wound up treating the commoner’s with disdain, which is EXACTLY how Microsoft how Microsoft is treating the common user, with absolute, complete disdain. How dare the commoner’s want XP. They WILL use Vista, even if Microsoft has to release a virus for XP and turn off the activation servers for XP!

    And if the computer or devices you own don’t work with Vista, so what! Buy new devices!

  7. I’m a Mac fan but I don’t get all this MS hate.

    Let’s face it. If Macs didnt have Ms Office and Mac MSN I would’ve never switched.

    And the fact that you can have xp and osx now…that was incentive for me to try out macs.

    I still use MS office on my mac.

  8. Didn’t Jobs, a few years ago, suggest that Microsoft had no style? Well, they certainly proved that point with what have to be the most moronic ads I’ve seen in years. I mean, what was the point? Why is Gates even bothering with Microsoft any longer? Doesn’t he have some kids in Africa to save?

    Normally, I’d say “Go for it guys, keep shoveling that money out. The economy needs a stimulus.” But watching those ads was just so … painful.

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